Remove Finance Remove Leadership Remove Roadmap
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Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 242
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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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Stakeholder Management Tips for Product People

Roman Pichler

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap. Ask the Scrum Master to help you build a stakeholder community.

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Delete to Accelerate: Transforming Your Product with a Reverse Roadmap

The Product Coalition

Then, hearing the idea repeated — delete, delete, delete — I started to think about products in general and roadmaps specifically. We have a roadmap that is largely, if not entirely, focused on releasing new stuff while maintaining what we have. A reverse roadmap. About the idea of a reverse roadmap? Challenge accepted.

Roadmap 105
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Digital Transformation and Product Management

Roman Pichler

That’s often the case in my experience for businesses in finance, media, travel, insurance, and other verticals that traditionally don’t have product management groups, and where product management is not represented at the executive level. Strategy and leadership skills are nice-to-have but not mandatory.

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Should Stakeholders Be on the Product Team?

Roman Pichler

These require the relevant marketing, sales, support, legal, finance, and operations know-how—depending on the type of product and the company structure. You might talk to the sales rep, for example, and ask them about the viability of using existing sales channels or get their feedback on a draft product roadmap.