Intercom, Inc.

NOVEMBER 14, 2018

This KPI is also referred to as Marketing Qualified Leads (MQLs). For our outbound leads – leads generated by our outbound SDRs – we track: Number of accounts contacted: The total number of companies that our outbound SDRs have prospected to. This KPI is also referred to Sales Qualified Leads (SQLs).

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Mironov Consulting

FEBRUARY 6, 2020

If we think of KPIs as generic and universal, then it makes sense to copy them from directly from successful companies. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. And I entirely reject gross revenue as a company-wide KPI. Yet it’s the first KPI proposed by many exec teams.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Gainsight

DECEMBER 23, 2019

A million things going on outbound-driven, rapidly changing. To answer your question about products specialization, in particular at Zuora, which is commerce billing and finance. Jason: For your customer success [34:27] _, what’s the number one goal or KPI for the company? What’s the uber KPI for the department?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52