Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

Feedback Software 264

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Alchemer Mobile

FEBRUARY 10, 2022

There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. App store optimization goals.

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Roman Pichler

JULY 8, 2024

To achieve this, perform a stakeholder analysis using a tool like the Power-Interest Grid shown in Figure 1. [2] The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it.

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Alchemer Mobile

NOVEMBER 21, 2022

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customer feedback: . How to gather mobile app feedback .

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Alchemer Mobile

FEBRUARY 18, 2021

Even as travel restrictions lift and people begin exploring the world again, the way in which they interact with technology has changed and their expectations for brands have never been higher. If we look at the charts below, you’ll see data from two apps: An airline app and a lodging app. Helpfulness. Transparency.

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Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Inform or validate your product roadmap.

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Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

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Alchemer Mobile

JULY 29, 2021

Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product feedback from your customers.

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Alchemer Mobile

DECEMBER 21, 2022

Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Let’s jump right in. Demographic factors.

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Alchemer Mobile

APRIL 5, 2022

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.

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Intercom, Inc.

NOVEMBER 30, 2021

But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Juggling outdated, disjointed tools is a recipe for team burnout, customer dissatisfaction, and ultimately, churn. Strategy first, technology second. Download The Ultimate Modern Support Tech Stack guide.

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Product Talk

OCTOBER 2, 2024

For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of Product Management at HiveMQ , who has managed to make continuous interviewing a reality on his team. Yury shares a few of the tactics his team tried to automate recruiting before they came across the tool they’re currently using, Orbital.

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Alchemer Mobile

SEPTEMBER 24, 2020

However, when it comes to our technology reflecting this fact, many providers and organizations haven’t quite caught up. Telehealth and healthcare mobile apps can feel cold, robotic, and impersonal. Here are some key mobile app strategies to increase patient and provider trust. Ensure Mobile App Basics are Covered.

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Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption?

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Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. Technology (media creation, connectivity, etc.).

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Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

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Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

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Roman Pichler

JUNE 4, 2019

What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. Ensure the Roadmap is Realistic. Why Dates Are Beneficial.

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Alchemer Mobile

APRIL 25, 2019

It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. 3 tips for Travel app success.

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Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

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Alchemer Mobile

DECEMBER 17, 2021

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too.

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Feedback Software User Testing Customer Feedback Product Research 240

Alchemer Mobile

MARCH 26, 2021

To give you a general idea of where the mobile playing field is today, here are a few 2020 stats from our friends at App Annie : App Annie’s State of Mobile report is a fantastic place to start when looking for a general lay of the land and high-level stats. Incorporate customer feedback directly into your product roadmap.

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The Product Coalition

MARCH 1, 2022

This is where customer feedback for sales comes into play. Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves.

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Melissa Perri

JULY 23, 2024

Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. I review strategies and roadmaps. I wanted to share with you the framework I use when doing this.

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Alchemer Mobile

SEPTEMBER 30, 2021

What strategies do you use to prioritize your product roadmap? What tools or methodologies do you use? What have been your favorite ways to connect and get feedback from your customers? Previously, he has worked for SaaS companies such as Dropbox and Apptimize. Meet our product management experts.

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Alchemer Mobile

MARCH 23, 2021

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. App Retention in 2021. 30-day Retention. 90-day Retention.

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Research Software Feedback Software User Testing Data Visualization 216

Intercom, Inc.

AUGUST 13, 2019

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. We all have a very fundamental relationship with the tools we use.

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Roman Pichler

MAY 5, 2020

A platform owner who manages a platform as a collection of shared software assets. This includes describing their functionality, interacting with development teams, participating in product discovery and strategy work, and helping evaluate feedback and data. A platform owner owns such a platform.

Feedback Software 367

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The Product Coalition

APRIL 25, 2022

No product tool or template can save you if you’re not killing it in these three areas. neither the product nor roadmap are ever static. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. other than the objectives ?—?neither

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Alchemer Mobile

MAY 12, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family. Rather than comparing by benchmark, below is a short summary of both the Home and Family apps included in our data. Data included: Ratings and reviews.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

NOVEMBER 23, 2021

What strategies do you use to prioritize your product roadmap? What tools or methodologies do you use? What have been your favorite ways to connect and get feedback from your customers? She currently works on the Concur mobile app on the platform side. You need to understand technology.

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Alchemer Mobile

MARCH 11, 2021

We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Unfortunately, app store reviews are often the only easily-accessible place (aside from social media) for customers to air their grievances. What kind of feedback do I want?

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Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.

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Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Turn apps into listening channels.

Data Visualization 246

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Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 360

Reporting Tools User Testing Customer Experience Product Research 360

Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The Travel apps from our research are separated in three subcategories: Transportation, Hospitality & Tourism, and Auto.

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