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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Tools of the Trade: A Look at Pendo’s Discovery Tech Stack

Product Talk

Similarly, the opportunity solution tree can be an incredibly powerful tool for keeping track of your desired outcome , the opportunities you learn about during discovery, the solutions you’re considering for each opportunity, and the experiments you’ll run to assess your ideas. Tweet This.

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Building an Effective Product Feedback Loop

The Product Guy

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.

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Product Managers and Product Owners: What’s the Difference?

Product Talk

This is what I often refer to as “traditional product management.” The product manager is working with them to turn those decisions into viable software. The product manager gathers requirements, documents them, a designer creates a design based on those requirements, and the engineers build software based on those requirements.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. Why is your app rating decreasing?

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Built for You: How customer feedback informs what we ship

Intercom, Inc.

Which is why customer feedback is a big deal to all of our teams – it’s really integral to what we do and how we build. So If you’ve ever asked yourself – how does my feedback add up to the features and updates that we build? Customer feedback is a big deal here at Intercom.

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Mobile App Ratings and Reviews: 2022 Benchmarks

Alchemer Mobile

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. When we asked, consumers were clear that the lower the star rating, the less likely they’d be to download the app.