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What are Vanity Metrics in Product Marketing? Definition & Examples

Userpilot

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Vanity metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. Let’s dive right in.

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12 Best Customer Retention Software for SaaS Companies in 2024

Userpilot

Are you on the lookout for tools that can help you improve customer retention ? There are quite a few solutions around, so it might be difficult to find, especially as we’re not talking about one specific set of tools but rather a whole range of different solutions covering a range of use cases.

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From Appcues to Userpilot: How Liv-ex Found an All-In-One Product Growth Tool

Userpilot

It gives wine merchants and producers real-time wine transaction prices and exclusive market data and insights. They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. We asked Charlotte Vermedal, Liv-ex ’s Product Marketing Manager.

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Product Launch Analytics Guide With Key Metrics to Track

Userpilot

Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. That’s where product launch analytics step into the picture. The key is to monitor all the data and optimize your strategy at each step.

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9 Best Onboarding Platforms for SaaS Companies

Userpilot

What are the best onboarding platforms available on the market in 2024? Are you looking for an onboarding solution for web or mobile apps? Do you need it to support customer or employee onboarding processes? Are you after specific features to support your onboarding tasks?

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How to Measure Software ROI For SaaS Products

Userpilot

What is software ROI and how to measure it? We also share benchmarks, important metrics to track, and best practices. TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment.

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Guide to Business Analytics in SaaS: Types, Use Cases and Best Tools

Userpilot

In a fast-paced industry like SaaS, leveraging business analytics effectively can be the key to staying competitive and driving product growth. Business analytics offers invaluable insights that help SaaS companies optimize operations, enhance customer experiences, and make data-driven decisions.