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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

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Selection Criteria for Product Management Tools

The Secret PM Handbook

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Get your free copy of The Growth Handbook, brought to you by Intercom. Know: They can’t recommend your solution if they don’t know about it.

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Diet and Nutrition App Development Handbook

Arkenea

We have tried at least one diet and nutrition app after gaining a few extra pounds. Though some of us may still be struggling with keeping up with the strict diet routine the app has to offer, the usage of such apps hasn’t dropped. diet and nutrition app market was valued at $2,187.63 percent by 2028.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Bobby Stapleton , our Senior Manager of Customer Support for North America, recently caught up with Annette to chat about getting to know the customer and why personas and journey mapping are the perfect tools to do it. Finally, and only when you have those two systems in place, you can (and must) start empathizing with them.

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). How the customer would like to use the software.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap. Assessing progress on our strategy.