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Building a Great Product Management Organization

Melissa Perri

Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. I wanted to share with you the framework I use when doing this. I review strategies and roadmaps.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Engagement: Ensure every interaction with your product or team solves user problems and leaves them happier. Leverage technology. Make feedback collection a regular practice.

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How to Perform A Product Feature Analysis

Userpilot

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. This analysis isn’t exclusive to SaaS; the principle applies when analyzing physical attributes for hardware products. Extract feature development insights. Encourage users to share feedback. Review feature usage data.

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How to Use Google’s HEART Framework to Improve Your SaaS Product

Userpilot

Want to know how you can use the HEART framework to improve user experience? Google’s HEART framework has been designed to enhance product experience at every stage of the user journey. The HEART framework uses the right combination of user-centered metrics to deliver an enhanced user experience.