bpma ProductHub
MARCH 20, 2017
The sales team is providing feedback and advising that the product is missing features preventing them from penetrating market A, and if only they had those features, they could be very successful selling. In a recent exercise with a product team, I challenged them to list the markets where the company could potentially sell.
The Product Bistro
JUNE 14, 2016
Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Having them in the planning process, and at some level, participating in the exercise is a big help with buy in. Visit Team(s).
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The Product Coalition
MARCH 1, 2024
What technical knowledge does Spotify expect from a candidate? explains that we need not just a “techie” who will monitor technical indicators but a product manager who will combine knowledge of the technical world with an understanding of customers' desires and main company metrics. Know what our users want?
The Product Guy
APRIL 9, 2019
Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. I advise every product managers to focus on the customer outcome rather than the technical implementation. Make a list of the scope and the challenges to your product. First Attempt.
Alchemer Mobile
APRIL 14, 2020
How do you manage executive expectations, customer expectations, and technical resources? I’ve been kind of actively running away from management roles, and mostly that’s just a factor of the things that I really wanna learn or I just really wanna learn how to be a really, like, kick-ass technical PM. So that’s me.
The Product Coalition
FEBRUARY 5, 2021
Then she decided to acquire technical skills in web development to get closer to the product development process. She had many ideas about how to improve marketing tactics but did not have the technical skills to either make the necessary changes on the web or create better solutions using technology. Unfortunately, there were none.
Mind the Product
FEBRUARY 24, 2017
It’s partly because few companies that hire PMs attend university careers fairs and so careers advisers and tutors are not aware of or familiar with the role. It had become clear to me that there is little awareness of Product Management as a role among students in the UK. I think this has come about through a combination of factors.
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