The Product Bistro
DECEMBER 11, 2018
Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. this time in conjunction with the 2006 Strategic Thinking exercise. Singapore for sales training – Déjà vu. Where am I?
Mind the Product
SEPTEMBER 1, 2017
Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Frankly, selling pet food to adoring pet owners isn’t exactly a hard sell. Janna Bastow.
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Pragmatic Marketing
AUGUST 20, 2019
In fact, the survey found that 68% of companies find red-team exercises more effective than blue-team testing, and more companies are practicing red over blue. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.
Pragmatic Marketing
AUGUST 20, 2019
In fact, the survey found that 68% of companies find red-team exercises more effective than blue-team testing, and more companies are practicing red over blue. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.
Intercom, Inc.
SEPTEMBER 10, 2018
You execute demand generation programs to drive visitors to your website, qualify them, nurture them into sales opportunities and convert them into paying customers. The big difference is with the live chat funnel, you do this in real-time, which requires sales teams to exercise a few new muscles.
Mind the Product
AUGUST 20, 2018
Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.
Intercom, Inc.
JUNE 3, 2021
” And so we went through this exercise, looking for these big areas of additional investment. I’d like to go back to your earlier piece just to help folks who are in the middle of this exercise. Maybe we should have a team on that. Or, “Hey, this part of the product over here does have a team working on it.
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