Exercises Product Goals Product Strategy 
Folding Burritos
DECEMBER 4, 2019
Although the previous point helps with setting priorities along individual “types of value”, it still doesn’t tackle what happens when when we’re dealing with multiple goals at the same time (as most teams are). Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found.
Roman Pichler
SEPTEMBER 2, 2020
If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. Let’s look at a brief example and say that I want to create a product that helps people eat healthily.
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Roman Pichler
SEPTEMBER 11, 2023
To effectively staff the product team, I recommend including the people shown in Figure 1. [1] 1] Figure 1: The Product Team Members Let’s look at the product team members in Figure 1 in more detail starting with the person in charge of the product. 3] Figure 3 illustrates the team’s ownership of the goals.
Mironov Consulting
JANUARY 24, 2024
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. There are no generic product strategies.
Roman Pichler
DECEMBER 6, 2022
For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders?
Roman Pichler
JUNE 6, 2023
Cindy who helps you manage the product started to come late to meetings. It can be tempting to ignore people issues and focus on product-related tasks like reviewing the product strategy , updating the product roadmap , and refining the product backlog. But this is hardly a recipe for success.
The Product Coalition
DECEMBER 19, 2021
Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.
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