Summary: April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny Rachitsky
AUGUST 13, 2024
April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?
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