article thumbnail

Unlocking the Secret to a Winning Product Strategy: The Power of a Positive Mindset

The Product Coalition

That is until I got a chance to participate in a mindfulness exercise. I learned that with a quick mindfulness exercise, I could shift my perspective, silence the doubts and concentrate on the possibilities instead. They need to feel positive, focused, and supported to do their best work. It was truly eye-opening!

article thumbnail

Charles River Laboratories Success Story: Training on Product Process with Productside

280 Group

To meet these objectives, Productside delivered a tailored Optimal Product Management course featuring custom exercises designed to tackle the company’s unique challenges. Over the years, Charles River has expanded through strategic acquisitions, positioning itself as a comprehensive early-stage contract research organization (CRO).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Decoding Product Leadership

Roman Pichler

1 ] In fact, some people argue that product leadership can only be exercised by a management role. Leadership can therefore be exercised without being a boss. As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion.

article thumbnail

Summary: April Dunford on product positioning, segmentation, and optimizing your sales process

Lenny Rachitsky

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?

article thumbnail

How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.

article thumbnail

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

article thumbnail

How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.