Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold. There is only the real world.

User Testing 105

User Testing Product Research Research Software Data Visualization 105

The Product Coalition

FEBRUARY 23, 2024

The title “product manager” is often misapplied within the technology sector, leading to a disconnect between role expectations and actual responsibilities. I am not in favor of assigning home exercises. This involves evaluating existing solutions and identifying the unique pain point we aim to alleviate.

Data Visualization 129

Data Visualization Analytic Tools Research Software Feedback Software 129

Userpilot

JANUARY 20, 2024

We also show you how to create a message map for your SaaS! A message map typically includes a core message, supporting points, proof points, target audience, brand voice, and guidance on tailoring messages for different marketing channels. Research your target audience The first step when building a message map is customer research.

Messaging 74

Messaging User Testing Research Software Analytic Tools 74

Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. It sounds like you are responsible for product, design, and research. Teresa: Okay.

Product Research 248

Product Research User Testing Data Visualization Research Software 248

Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking. Product service management combines product management and marketing responsibilities into one role.

Data Visualization 94

Data Visualization User Testing Research Software Feedback Software 94

The Basics of Product Management

JUNE 30, 2020

Let us say a company is building a food delivery app. One app would be aimed at people ordering the food and the other app would be aimed at people delivering the food. In all probability, the development team and product team would already be familiar with ordering food over an app. Market Research.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

MARCH 4, 2021

In-app survey questions can be one of the most effective tools when running product research. We’ve put together a quick guide for you, including best practices, desired outcomes, and examples of questions you must ask your users in-app to help various teams. Benefits of In-App Survey Questions. Table of Contents.

Product Research 105

Product Research User Testing Feedback Software Research Software 105

Userpilot

JULY 23, 2024

The Product Tree is a visualization tool that presents the hierarchy of features, from core systems to future enhancements. The Opportunity Solution Tree (OST) visualizes the connections between business goals, user pain points , and features, aiding strategic decision-making. Weighted scoring system template.

Feedback Software 96

Feedback Software Product Research User Testing Customer Experience 96

Userpilot

SEPTEMBER 25, 2023

TL;DR In SaaS, concept testing is a research method used to test concepts during product discovery and before their launch. Concept testing helps SaaS businesses validate ideas , make the product development process customer-centric, and detect potential issues early, reducing the risk of product failure. Let’s dive in!

User Testing 86

User Testing Product Research Feedback Software Analytic Tools 86

The Product HQ

MAY 10, 2024

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

Artificial Inteligence 52

Artificial Inteligence Technical Review Research Software Analytic Tools 52

Mind the Product

JANUARY 22, 2019

Understanding Systems Thinking. As we worked with corporate clients, and met hundreds of product managers in our public workshops, we realized that, with product eco-systems expanding, and services connecting hardware, real-life interactions and software tools, organizations need to come together and collaborate more.

Research Software 157

Research Software Product Research User Testing Data Visualization 157

The Product Coalition

FEBRUARY 15, 2023

Few hours of online research. It consists of ’15+ free Miro exercises with reading materials that anyone can use to take their idea from zero to zero point one. “What if no one wants what I have to offer? What if I don’t have what it takes? How would I even start?” One way to manage these fears is to “date” the idea before committing.

Startups 117

Startups User Testing Research Software Differentiation 117

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Manager 163

Product Manager Product Management Research Software Feedback Software 163

ProductPlan

MARCH 1, 2023

Product Planning is researching, making decisions, and taking action to develop a successful product. Product Concept Development This is the first exercise to go through with your team in which you’ll examine what you know about your key personas. You’ll measure app downloads, website visits, time spent on products, etc.

Research Software 52

Research Software Feedback Software Weak Development Team User Testing 52

The Basics of Product Management

MAY 24, 2020

Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. The acronym also stands for system development life cycle. People use it interchangeably with software development life cycle. SDLC Phases. Deployment.

Software Developers 52

Software Developers Software Development Research Software Software Review 52

Userpilot

NOVEMBER 14, 2022

What tools do you have at your disposal? Perform a competitive analysis of the currently available solutions to the user problem. Carry out customer discovery to validate the problem and your solution. Miro is a versatile collaboration whiteboard software that you can use at various stages of product planning and development.

Product Research 93

Product Research User Testing Onboarding KPIs Research Software 93

Userpilot

APRIL 10, 2021

The larger your SaaS empire becomes, the more likely this is to be the case. Why is Customer Segmentation important for SaaS? Customer Segmentation is when businesses divide customers into groups according to common characteristics, in order to create better product experiences and more effective market positioning.

Analytic Tools 96

Analytic Tools Customer Experience Research Software User Testing 96

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

ProductPlan

JANUARY 27, 2022

Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey. Accelerated by the shift to distributed teams and remote working, these tools have become invaluable resources.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 158

User Testing Customer Feedback Customer Experience Data Visualization 158

The Product HQ

JUNE 1, 2024

While you don’t need to know as much about technical product development as an engineer, you should have a good enough understanding and basic knowledge of how technology works. For starters, having sound knowledge of technical product development will make it easier for you to plan with software engineers.

Startups 52

Startups Product Manager Product Management Technical Review 52

Userpilot

NOVEMBER 5, 2022

You can use Userpilot to improve your customer discovery by tracking product usage, collecting user feedback in-app, and validating ideas in fake door tests. It involves researching customers and identifying their use cases, problems, needs, and desires. Tools and techniques for testing assumptions. What is customer discovery?

Product Research 93

Product Research User Testing Customer Feedback Customer Experience 93

The Product HQ

JUNE 1, 2024

Good communication skills also involve conducting market research and interpreting key performance indicators to drive strategic thinking. This skill helps in fostering a collaborative environment and is critical for bridging the gap between technical expertise and market demands.

User Testing 52

User Testing Data Visualization Product Research Product Manager 52

PMLesson's Ace the PM Interview

MARCH 1, 2020

I studied mathematics at UCLA, worked 2 summers as a software engineering intern at a Series E AdTech startup, and advised Metta World Peace (Ron Artest) as the product manager for his social basketball app, Gradelo. If the recruiters deem you to be a good fit, you'll receive a digital video exercise.

Research Software 52

Research Software Analytic Tools Reporting Tools Feedback Software 52

The Product HQ

FEBRUARY 6, 2023

On the other hand, this question also serves as a solid introductory exercise for candidates that allows recruiters to then segway into other facets of product management worth questioning. After all, it is pointless to build a product if it doesn’t provide real solutions to the pain points of end users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Mind the Product

NOVEMBER 1, 2017

Eric is a senior developer at a medium-sized software company. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Tell me about the last time you selected a tool for your team. Persona Activating Exercises.

Construction 101

Construction Workshop User Testing Customer Experience 101

ProductPlan

APRIL 25, 2023

This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. They spend much of their time socializing and communicating findings from the field and their research to internal stakeholders.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Mind the Product

FEBRUARY 7, 2017

But synthesising information into insight is an art form and an exercise in restraint. For product managers standing at the intersection of business, technology, and user experience, it’s a screaming match from functional teams fighting to be heard. But usability is not the same as user research. Size Up Your Sources.

Customer Feedback 84

Customer Feedback User Testing Data Visualization Customer Experience 84

The Product Bistro

JUNE 14, 2016

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Having them in the planning process, and at some level, participating in the exercise is a big help with buy in. Visit Team(s).

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

ProductPlan

JANUARY 21, 2022

Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey. Accelerated by the shift to distributed teams and remote working, these tools have become invaluable resources.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Competence in using product analytics tools is a must for product managers, and the recruiters will be looking for them in your resume.

Data Visualization 88

Data Visualization Analytic Tools Technical Advisors User Testing 88