The Basics of Product Management

JUNE 30, 2020

Let us say a company is building a food delivery app. One app would be aimed at people ordering the food and the other app would be aimed at people delivering the food. In all probability, the development team and product team would already be familiar with ordering food over an app. Market Research.

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Product Research Feedback Loop User Testing Feedback Software 52

The Product HQ

MAY 10, 2024

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

Artificial Inteligence 52

Artificial Inteligence Technical Review Research Software Analytic Tools 52

The Product Coalition

FEBRUARY 15, 2023

Few hours of online research. It consists of ’15+ free Miro exercises with reading materials that anyone can use to take their idea from zero to zero point one. “What if no one wants what I have to offer? What if I don’t have what it takes? How would I even start?” One way to manage these fears is to “date” the idea before committing.

Startups 117

Startups User Testing Research Software Differentiation 117

Mind the Product

JANUARY 22, 2019

Understanding Systems Thinking. As we worked with corporate clients, and met hundreds of product managers in our public workshops, we realized that, with product eco-systems expanding, and services connecting hardware, real-life interactions and software tools, organizations need to come together and collaborate more.

Research Software 159

Research Software Product Research User Testing Data Visualization 159

Userpilot

NOVEMBER 14, 2022

What tools do you have at your disposal? Perform a competitive analysis of the currently available solutions to the user problem. Carry out customer discovery to validate the problem and your solution. Miro is a versatile collaboration whiteboard software that you can use at various stages of product planning and development.

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Product Research User Testing Research Software Onboarding KPIs 98

ProductPlan

MARCH 1, 2023

Product Planning is researching, making decisions, and taking action to develop a successful product. Product Concept Development This is the first exercise to go through with your team in which you’ll examine what you know about your key personas. You’ll measure app downloads, website visits, time spent on products, etc.

Research Software 52

Research Software Feedback Software Weak Development Team User Testing 52

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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Product Management Product Manager Research Software Feedback Software 163

The Basics of Product Management

MAY 24, 2020

Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. The acronym also stands for system development life cycle. People use it interchangeably with software development life cycle. SDLC Phases. Deployment.

Software Developers 52

Software Developers Software Development Research Software Software Review 52

Userpilot

APRIL 10, 2021

The larger your SaaS empire becomes, the more likely this is to be the case. Why is Customer Segmentation important for SaaS? Customer Segmentation is when businesses divide customers into groups according to common characteristics, in order to create better product experiences and more effective market positioning.

Analytic Tools 98

Analytic Tools Customer Experience Research Software User Testing 98

The Product HQ

JUNE 1, 2024

While you don’t need to know as much about technical product development as an engineer, you should have a good enough understanding and basic knowledge of how technology works. For starters, having sound knowledge of technical product development will make it easier for you to plan with software engineers.

Startups 52

Startups Product Management Product Manager Technical Review 52

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 154

User Testing Customer Feedback Customer Experience Data Visualization 154

ProductPlan

JANUARY 27, 2022

Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey. Accelerated by the shift to distributed teams and remote working, these tools have become invaluable resources.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89

PMLesson's Ace the PM Interview

MARCH 1, 2020

I studied mathematics at UCLA, worked 2 summers as a software engineering intern at a Series E AdTech startup, and advised Metta World Peace (Ron Artest) as the product manager for his social basketball app, Gradelo. If the recruiters deem you to be a good fit, you'll receive a digital video exercise.

Research Software 52

Research Software Analytic Tools Reporting Tools Feedback Software 52

Mind the Product

NOVEMBER 1, 2017

Eric is a senior developer at a medium-sized software company. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Tell me about the last time you selected a tool for your team. Persona Activating Exercises.

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Mind the Product

FEBRUARY 7, 2017

But synthesising information into insight is an art form and an exercise in restraint. For product managers standing at the intersection of business, technology, and user experience, it’s a screaming match from functional teams fighting to be heard. But usability is not the same as user research. Size Up Your Sources.

Customer Feedback 84

Customer Feedback User Testing Data Visualization Customer Experience 84

Userpilot

JULY 8, 2021

Product management guides the development of a product at the intersection of technology, UX, and business. A product manager usually sits at the intersection of technology, UX, and business and is responsible for representing the voice of the customer. Project management skills with respect to software development practices (e.g.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Competence in using product analytics tools is a must for product managers, and the recruiters will be looking for them in your resume.

Data Visualization 98

Data Visualization Analytic Tools Technical Advisors User Testing 98

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

ProductPlan

JANUARY 21, 2022

Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey. Accelerated by the shift to distributed teams and remote working, these tools have become invaluable resources.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

ProductPlan

OCTOBER 4, 2022

The sales team wants the nitty-gritty details of a competitor’s pricing and terms (tactical), whereas finance needs to understand the total projected market size over the next five years (strategic) to triangulate revenue forecasts shared with investors. The exercise itself may illuminate and flesh out the broader competitive landscape.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Product Innovation Educators

DECEMBER 7, 2020

He uses his years of experience in marketing research and promotions to help organizations launch and position better products, including at Kraft Foods, Wild Planet Toys, Pepsi, Sprint, Target, Pinkberry, and many others. . 9:07] Tell us about your system, Ignite 360, with five steps to empathy.

Research Software 76

Research Software User Testing Product Management Product Manager 76

Arkenea

AUGUST 16, 2024

Fitness tracker app development can make millions for any healthcare software development company. User penetration for fitness apps is expected to hit 13.21 There’s so much to gain in the fitness sector, but how to go start building a fitness tracker app? The app can help to scale irrespective of the location.

User Testing 52

User Testing Research Software Feedback Software Development 52

Arkenea

AUGUST 15, 2024

Fitness tracker app development can make millions for any healthcare software development company. User penetration for fitness apps is expected to hit 13.21 There’s so much to gain in the fitness sector, but how to go start building a fitness tracker app? The app can help to scale irrespective of the location.

User Testing 40

User Testing Research Software Feedback Software Development 40

BrainMates

JULY 31, 2023

Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return. When faced with challenges, we conceive new solutions to try to solve our problems. These new solutions can change the way we live our lives. What Exactly Is Innovation?

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Usersnap

JANUARY 12, 2022

Having a product feedback tool can make this process even more efficient. These tools will make your job easier by offering expert solutions and helping analyze the insight you get from your customers. Product feedback tools can help you learn the best times to use each. Decision making. Keep it precise. Product people.

Data Visualization 59

Data Visualization Product Research Customer Feedback User Testing 59

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

OCTOBER 7, 2020

By understanding the difference between them, and knowing some basic research methods, you’re well on your way to becoming a data-driven Product Manager. The qualitative feedback you gather might look something like this: Common Qualitative Research Methods Let’s go over some of the most common qualitative methods for data collection.

Data Visualization 69

Data Visualization User Testing Product Research Customer Experience 69

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold. There is only the real world.

User Testing 105

User Testing Product Research Research Software Data Visualization 105

ProductPlan

MARCH 17, 2020

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Market research.

Outbound 73

Outbound Product Management Product Manager Inbound 73

PMLesson's Ace the PM Interview

MAY 19, 2020

It's important to be able to think outside of the box - whether it's for building creative assets for a marketing campaign or to give feedback during the product design process. Here are some exercises that might help boost your creative skills: Think about some products you use often. How would you market them?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Product Innovation Educators

JUNE 10, 2019

Every good has a bit of software, content, and physical product. Rather than doing scoping exercises in PowerPoint and Word, companies are going out into the field and doing experiments. Full-scale market research is expensive and useful for understanding overall market dynamics, but not for a specific project.

Agile 58

Agile User Testing Customer Experience Product Research 58

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

PMLesson's Ace the PM Interview

MAY 5, 2020

Product management is an increasingly popular field in the technology industry. Product management is usually at the intersection of business, design, and engineering, but can also interact with many other stakeholders as well (QA, user research, DevOps, data science, customer success, technical support… the list goes on).

Data Visualization 52

Data Visualization User Testing Product Research Product Management 52

The Product Coalition

MARCH 18, 2018

A designer, for example, may have been interested in arts as a kid and loved to exercise his creativity. An engineer, on the other hand, is someone who may have been interested in math and loved to find solutions for problems. Why designers measure such things? They don’t really care about the outcome of each team’s sprint.

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