The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

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The Product HQ

JUNE 10, 2024

Are you looking for a technical product manager career path? Technical product managers don’t stay in the same positions forever. As you embark on a professional journey in the field of product management, you must familiarize yourself with the technical product manager career path. Keep one reading then. Otherwise, skip ahead.

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Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools.

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Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

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Userpilot

AUGUST 14, 2024

Several elements go into successfully executing a product-led growth strategy. TL;DR A product-led strategy focuses on making your product, its value proposition, and user experience the primary drivers of customer acquisition, engagement , and retention. Ready to perfect your product-led growth strategy?

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User Testing Product Research Customer Experience Feedback Software 91

Intercom, Inc.

APRIL 22, 2021

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Or does this whole tech career thing support the writing? Architect, Tech Lead, Solver, and Right Hand. I don’t know.

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Alchemer Mobile

AUGUST 24, 2021

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy. mobile app marketing is a must.

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Userpilot

AUGUST 5, 2024

Now here are some examples of how some tech giants transitioned their product messaging: Slack : Transitioned from “Imagine what you’ll accomplish together” to “Made for people. These pillars serve as the foundational elements of your messaging strategy , reinforcing the primary value your product delivers.

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Intercom, Inc.

MARCH 10, 2022

This is where having the right tech stack comes into play. This strategy empowers you to pre-emptively deliver targeted, personalized messages and support via messenger-based channels. However, with the right tech stack, your team can handle even complex payment problems with ease. Maintain momentum by bridging your tech stacks.

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Lenny Rachitsky

JULY 30, 2024

To answer your questions in the most comprehensive way possible, I teamed up with Palle Broe to analyze how leading tech companies are approaching AI pricing and, from that, create a framework to help you make decisions about how to price your own AI products and features. And what can we learn from that data?

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Userpilot

DECEMBER 21, 2023

In this article, we’ve selected 24 of the best AI podcasts for you to listen to improve your knowledge of AI and keep up to date with the future of AI technology in product management and more. It is a valuable resource for ML/AI researchers, data scientists, engineers, and tech-savvy business and IT leaders. TL;DR Podcast.ai

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Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

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Product Strategy Product Research Strategy Technical Review 245

Alchemer Mobile

JUNE 15, 2024

It’s driven by tools like ChatGPT and Gemini, and nothing has captured attention quite so effectively since social media hit the scene promising free technology to get closer to their customers. Right now, enterprise companies are thinking about how they can scale proven use cases with less technical knowledge to drive business goals.

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Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. In the first meeting, I was assured that clarity on goal, strategy, the partnership was missing.

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Userpilot

JULY 27, 2024

If your current SEO strategy is struggling to drive traffic and sales, it’s time to try a more customer-centric approach with product-led SEO. It centers your content creation strategy on actual product-related customer needs and problems, keeping the user as the primary audience. What is product-led SEO in SaaS?

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Analytic Tools Research Software Data Visualization Customer Experience 76

Business of Software Conference

AUGUST 25, 2021

Book Review – Exponential – Azeem Azhar. It is a must read for anyone in tech. Technology is developing at an exponential rate. A history of the evolution of technology at the turn of the 20th Century – the great transition when the world changed beyond recognition. Humans evolved for a linear world.

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Userpilot

FEBRUARY 20, 2024

TL;DR Targeted email marketing is a strategy focusing on sending personalized emails to segments of your audience based on their unique characteristics and behaviors. Choose an email marketing platform for automation : Select a tool that supports segmentation, automation, A/B testing , and integration with your tech stack.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization User Testing 79

Agile Velocity

AUGUST 15, 2022

In a previous post in our Scrum Assessment Series , we shared some ideas to help catalyze engaging sprint reviews. Here, we take a deeper dive into the topic of awesome Sprint Reviews. The Sprint Review, just like the Retrospective , is an important feedback loop in a Scrum team’s toolbox. Why is the Review so important?

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Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. What is a customer success strategy?

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Feedback Software Analytic Tools Customer Experience User Testing 88

Intercom, Inc.

FEBRUARY 18, 2020

We had a large group of talented people – some who knew features and workarounds better than anyone else, some who were experts in technical concepts, some who excelled in project and relationship management, and others who had a deep knowledge of particular industries. The only problem? We were operating in silos. part of the name.

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The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

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Reporting Tools Strategy Technical Review Marketing 114

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. Key Mobile App Strategies for Travel Brands During the Reopening Process. The phrase “new normal” is overused, but it’s honest.

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The Product Coalition

SEPTEMBER 29, 2023

For instance, think of the tech giant, Microsoft. A few years ago, the company faced significant challenges due to role overlap. Technological evolution: New tools and systems can create confusion about responsibilities, especially when there’s an overlap of functions. A classic example is the Run book. And guess what?

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? Its goal is to help make informed decisions about product development , marketing strategies, pricing, and customer acquisition in SaaS companies. This is the main question the article answers. Let's dive right in.

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Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in. Review generation user flow. User flow example. Forgot password user flow.

Customer Feedback 90

Customer Feedback Data Visualization User Testing Analytic Tools 90

Lenny Rachitsky

JUNE 11, 2024

Understanding and crafting growth strategy 1. Give me examples of a reverse trial that led to an increase in conversion rate 5. Include CSAT scores from top technology companies. Include NPS scores from top technology companies. Notion’s AI go-to-market strategy 13. Understanding technical jargon 24.

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User Testing Research Software Analytic Tools ChatGPT 108

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

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Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. Since you need the right tools to follow a customer insights strategy.

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The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. You see, when it comes to product strategy, there isn’t a right answer ?—?the

Product Strategy 184

Product Strategy Strategy Research Software Technical Review 184

The Product Coalition

JANUARY 16, 2024

It was time to reset and reinvest in our strategy and roadmap. Best Practices and Strategies for Roadmap Hygiene Just as you can brush your teeth and have poor dental hygiene, you can update your roadmap and still experience drift. The same is true for your roadmap — it takes more than diligence. Where were we heading?

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Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. Innovation is the economic engine for organizations and a key source of new value. It’s about creating an innovation culture that drives growth and keeps companies competitive.

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The Product Coalition

JANUARY 27, 2024

For example. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach.

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Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

AUGUST 21, 2019

Some 84% of people trust online reviews as much as a personal recommendations, reason enough why every business should be concerned with who reviews their product and what they have to say about it. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites.

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Software Review Technical Review Reporting Tools Research Software 172

The Product Coalition

FEBRUARY 3, 2022

They want to know how to create a team that works diligently and creatively to serve customers and shareholders better. This is an opportunity for the new employee to understand and experience your company’s strategy and culture. Technology. I managed many remote and hybrid teams for large brands. 1: Culture. Repetitive?

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Technical Review Software Review Feedback Software Customer Experience 147

PMLesson's Ace the PM Interview

JANUARY 12, 2022

Have you been intrigued by the position of Technical Program Manager? But this doesn't mean you can't prepare for and ace your upcoming technical program manager interview. The best way to get ready is by reviewing some real TPM interview questions from some of the top tech companies like Facebook, Google, Amazon, and more.

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