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Announcing multichannel transactional messaging: Make sure your customers get the message

Intercom, Inc.

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.

Messaging 218
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Best Practices for In-app Messages

Alchemer Mobile

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.

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11 Onboarding Gamification Examples to Engage & Retain Users

Userpilot

To help you get started, we’ve compiled 11 powerful gamification examples to improve your user onboarding process. We’ll walk through some onboarding gamification examples you can replicate and, where relevant, some examples to improve your employee onboarding process. Below’s an example from Airtable.

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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. For example, if your brand centers around being a data-driven decision-maker, ensure that your communications emphasize this.

Branding 293
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7 Winning Lead Generation Strategies to Drive Growth

In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Create content and messaging that compels decision-makers to act. Identify the stakeholders who are in-market for your products/services. Target and reach your highest-value prospects.

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Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? User persona example. Let’s look at how that’s done!

Messaging 111
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Customer satisfaction surveys: Everything you need to know 

Alchemer Mobile

For example, asking, “What do you like most about our product?” For example, “On a scale of 1 to 10, how likely are you to recommend our product?” For example, tracking CSAT over time can reveal trends in customer sentiment. For example, if a customer rates their experience poorly, you can ask a follow-up question.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Now, in this special webinar, he will explain the Hook Model using a number of captivating examples. Actionable steps for building products people love.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team. Develop a product strategy message. During this interactive session, you will learn how to: Identify the elements of product strategy.