Intercom, Inc.

JANUARY 19, 2021

A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message , at the right moment. Here’s a simple framework for managing it.

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Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

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Intercom, Inc.

JULY 1, 2020

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. Help customers navigate known issues with Outbound Messages. What is proactive customer support?

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Intercom, Inc.

MAY 25, 2021

Messaging is rapidly becoming a key channel for customer support. According to Forrester’s research, prior to the pandemic, messaging was ranked fifth overall in terms of channel usage. Here’s why customers and support teams have turned to messaging as their channel of choice over the last year. Now, it’s second.

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Intercom, Inc.

MARCH 2, 2021

Here’s how to put on your Sherlock Holmes detective hat and ask the right questions, get to the bottom of their issues, and provide better support through messaging or live chat. First, ask some follow-up questions, trying to rephrase their initial message. Use examples to understand the outcome they’re hoping to achieve.

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Product Talk

JANUARY 24, 2024

And she warns that if you have a very specific type of person you’re looking to connect with—like a tech worker who makes $200,000 a year, for example—it will likely be difficult to find them here. He sends one follow-up message to anyone who doesn’t respond to his first message.

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Alchemer Mobile

MAY 17, 2022

Here are some examples of areas to focus on: Product roadmap prioritization : What new app features and improvements are customers most interested in? . Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly.

Feedback Software 246

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Userpilot

SEPTEMBER 10, 2024

Feature adoption : Improve adoption through in-app engagement, personalized suggestions, and in-app messaging. In-app messaging : Use targeted in-app messages to help users discover new or underutilized features. Use in-app messaging, tooltips , and chatbots to provide solutions in real-time.

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Intercom, Inc.

JUNE 22, 2022

With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes. Targeted and personalized outbound messaging. So if you have an important message for your customers, make it personal. But what comes next?

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Intercom, Inc.

APRIL 26, 2022

For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website. Are they due to order a refill? Supercharge your support.

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Alchemer Mobile

MAY 10, 2022

Two-way messages give customers the ability to leave feedback through an always-on, always present channel: your mobile app. Customers can provide messages and pictures describing issues that are impacting their mobile experience. Likewise, you can respond directly to customers who utilized the Message Center to provide feedback.

User Testing 260

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Product Talk

OCTOBER 11, 2023

We tend to make assumptions in five different categories: Desirability assumptions Viability assumptions Feasibility assumptions Usability assumptions Ethical assumptions To illustrate these five types, let’s set up a context for our examples. For example, a customer might want a solution (desirability), but they aren’t willing to pay for it.

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Intercom, Inc.

JUNE 23, 2020

The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. Instead they are using Automation, Bots, and Proactive Messaging to deliver great experiences to all their customers at increasing scale. And they are shifting their work communication to messaging tools like Slack.

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Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This section will show you some practical examples: 1.

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Intercom, Inc.

MARCH 9, 2020

If you read a message that seems negative in any way, give yourself a minute to respond and short circuit any swirl happening in your mind. An obvious example is acronyms. A great start is to explore the >3,000 standard emoji available on most messaging platforms. I know it’s easy to say pause and breathe, but really… Pause.

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Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Intercom, Inc.

JANUARY 21, 2020

For example, personal finance apps like PayPal (47%) and Revolut (35%) use a lot of text in their starting screens to display information about accounts, recent transactions, and activity. These factors could make this banner the most valuable message for new users (and therefore for eBay) when they open the app.

Research Software 291

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Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

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Roman Pichler

NOVEMBER 2, 2021

To discuss how you might help a struggling team, let’s use an example. If you believe that the development team needs your help, then talk directly to them, for example, after a Daily Scrum. You might say, for example, “How are things going? You might say, for example, “It seems to me that the development progress has been slow.

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Intercom, Inc.

MARCH 16, 2021

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Instead of deflecting conversations, your team can prevent common issues from occurring in the first place.

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Alchemer Mobile

JANUARY 26, 2021

Below is an example customer journey , with customer goals at each stage highlighted. As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. Understand customer goals.

User Testing 246

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Product Talk

FEBRUARY 2, 2022

Ellen shares a specific example about missed messages. We’d gotten several different pieces of feedback from customers about being aware that new messages had arrived and being able to respond to them. This is an example of an assumption map Ellen created with the engineers. Tweet This. Key Learnings and Takeaways.

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Intercom, Inc.

JANUARY 20, 2021

We work hard to uncover real-life examples, expert tips, and insider secrets so that our customers don’t have to. For example, our support best practices article outlines a complete strategy for how to provide personalized customer support. Use real life examples. It’s not just a series of FAQs. The first step?

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Intercom, Inc.

JANUARY 13, 2021

. “Our sense of what ‘conversational’ meant shifted with the adoption of the new technology and the associated redefined parameters” The most startling example was perhaps the telephone. For the first few years of widespread cell phone adoption, text messaging was considered obviously inferior to actual phone calls.

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Folding Burritos

JANUARY 25, 2018

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). Let’s take meetings as an example.

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UX Planet

AUGUST 8, 2024

Tooltips should display a clear and concise message that helps users understand the UI interactions. Keep the message short and to the point. The primary purpose of a tooltip is to convey a clear and effective message. The more concise and impactful the message, the better the user experience.

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Userpilot

JULY 2, 2024

This article will show seven examples of business analytics to highlight its positive impact. This boosts satisfaction and retention with tailored messages and offers. Target the right segments , features, and timing for tailored upsell messages. By understanding these segments, you can send personalized messages.

Data Visualization 93

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Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Proactive messaging.

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Intercom, Inc.

JULY 29, 2020

For example, a definitional post on in-app messaging will take a different approach than a post that seeks to impart an opinion or a new insight on the way in-app messaging should be done. One of my favorite examples of this is JRR Tolkien’s The Lord of the Rings.

Data Visualization 271

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Alchemer Mobile

DECEMBER 28, 2021

Here are examples of a few demographic data categories: Age. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Let’s jump right in.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Intercom, Inc.

NOVEMBER 2, 2020

An example of system design for part of Intercom. For example, when giving UI feedback I try to frame any feedback as objectively as I can. “I Hopefully they are useful examples, but I urge you to take a shot at your own list.). You might think you can dodge this hard bit and just quickly talk it through instead.

Feedback Software 289

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Intercom, Inc.

SEPTEMBER 28, 2021

An example where we’ve committed to an industry-required feature is our recent HIPAA attestation , a critical standard for protecting people’s health data. We took a different approach to our recently launched multichannel transactional messaging feature. Sound like something you’d be interested in?

Feedback Software 249

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Alchemer Mobile

NOVEMBER 21, 2022

For example, mobile devices can be more personal than desktop devices as they are kept with people all the time, so the “right moment” in a mobile experience will look different than it would on a desktop, tablet, or other connected device. Message centers. Message center. How to gather mobile app feedback. Love Dialog.

Customer Feedback 244

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Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Here are eight user persona examples to guide you in creating your own detailed personas. User persona example.

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UX Planet

OCTOBER 8, 2024

To make sure your product’s content and your users’ experience do not fall prey to the latter, we have created this list of 12 world-class UX writing examples. Before we dive deep into our hand-picked examples, let us clear the basics. Microcopy writers will write the CTAs, error or success messages, and 404 pages.

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