Alchemer Mobile

AUGUST 26, 2021

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. Why you should be collecting in-app feedback.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Product Talk

OCTOBER 11, 2023

We tend to make assumptions in five different categories: Desirability assumptions Viability assumptions Feasibility assumptions Usability assumptions Ethical assumptions To illustrate these five types, let’s set up a context for our examples. But long-time Product Talk readers know that this isn’t a reliable way to collect feedback.

Feedback Software 305

Feedback Software User Testing Technical Review Product Research 305

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

NOVEMBER 16, 2021

You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the market. Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. Quick app downloads stats. million iOS apps.

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

Alchemer Mobile

NOVEMBER 21, 2022

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customer feedback: . The importance of gathering mobile customer feedback.

Customer Feedback 244

Customer Feedback Feedback Software User Testing Product Research 244

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Measure and act on customer emotion.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Product Talk

MAY 4, 2022

For example, while Teresa recommends creating a product trio that includes a product manager, engineering lead, and a designer, she acknowledges that some product trios might be made up of slightly different members. But again, there’s no rule that requires you to use the opportunity solution tree. Tweet This.

Research Software 228

Research Software Feedback Software Product Research Data Visualization 228

Product Talk

JANUARY 24, 2024

These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company.

Research Software 242

Research Software Feedback Software User Testing Customer Experience 242

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. And the CPLU metric looks at the cost of acquiring an active user (defined here as anyone who launches your app at least three times).

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Product Talk

OCTOBER 2, 2024

For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of Product Management at HiveMQ , who has managed to make continuous interviewing a reality on his team. Yury shares a few of the tactics his team tried to automate recruiting before they came across the tool they’re currently using, Orbital.

Feedback Software 230

Feedback Software Customer Experience Data Visualization User Testing 230

Alchemer Mobile

DECEMBER 21, 2022

Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Let’s jump right in. Demographic factors.

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User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

SEPTEMBER 3, 2021

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.

Feedback Software 227

Feedback Software Messaging Customer Communications User Testing 227

Alchemer Mobile

JULY 29, 2021

Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product feedback from your customers.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

Intercom, Inc.

JULY 5, 2022

When I joined Intercom eight years ago, I knew nothing about system design. They were quick to put together, and so I assumed that even wireframes were a waste of time, let alone system design diagrams. Here, Gustavs discusses our design principle of “Connected, Modular Systems”. System design for Intercom Articles.

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Feedback Software User Testing Product Research Data Visualization 186

Alchemer Mobile

NOVEMBER 10, 2020

For example, Gap Inc. quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience. leading the company’s customer experience platform by gathering feedback from customers in-store and online for the portfolio of brands. In 2020, Gap Inc.’s

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

Alchemer Mobile

DECEMBER 22, 2020

While these technologies have become the norm, they weren’t always this way. As our technology has changed over the last year, so have our behaviors. For example, we’re seeing this with a lot of our media and entertainment customers. PRO TIP: Use gratitude as an opportunity to follow-up with customers and ask for feedback.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

Intercom, Inc.

NOVEMBER 30, 2021

But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Juggling outdated, disjointed tools is a recipe for team burnout, customer dissatisfaction, and ultimately, churn. Strategy first, technology second. Here’s an example of key goals and metrics to consider.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Alchemer Mobile

MAY 10, 2022

From adding features to modifying the user interface, the directions you can take your mobile app are endless. If you have the right feedback , you can focus on product improvements that will make your customers feel heard and improve their experience with your app. Step #1: Capture mobile customer feedback.

User Testing 260

User Testing Customer Feedback Customer Experience Feedback Software 260

Alchemer Mobile

NOVEMBER 22, 2022

When it comes to apps, the competition is fierce. Nearly five million apps fight for coveted spots on a person’s device. Common reasons why people uninstall apps. One of the strongest points of an app is to have real-time interactions with your customers, without the use of individual login. Distracting in-app messages.

Analytic Tools 246

Analytic Tools Feedback Software User Testing Customer Feedback 246

Product Talk

MARCH 13, 2024

Instead, they hand off work from team to team—the back-end engineers design the data model and system architecture, the front-end engineers build the interface elements, the mobile engineers work toward feature parity, etc. During the project, teams were organized by platform (web, iOS, Android, etc.), In April 2023, CBC finished a 3.5-year

Research Software 318

Research Software Weak Development Team Feedback Software User Testing 318

Product Talk

FEBRUARY 8, 2023

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.

Research Software 195

Research Software Feedback Software Analytic Tools Customer Communications 195

Alchemer Mobile

FEBRUARY 10, 2022

There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. App store optimization goals. Description.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Alchemer Mobile

SEPTEMBER 10, 2021

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Keep your surveys targeted on a certain feature or event.

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User Testing Feedback Software Product Research Customer Feedback 236

Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

Feedback Software 244

Feedback Software Research Software User Testing Customer Experience 244

Alchemer Mobile

FEBRUARY 18, 2021

Even as travel restrictions lift and people begin exploring the world again, the way in which they interact with technology has changed and their expectations for brands have never been higher. If we look at the charts below, you’ll see data from two apps: An airline app and a lodging app. Helpfulness. Transparency.

Travel 230

Travel Feedback Software User Testing Strategy 230

Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Below is a short summary of how Utilities apps fared in 2021. Summary of Utilities apps in 2021. Utilities apps made huge gains in mobile customer retention in 2021. Shifted emotions by subcategory.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Product Talk

MARCH 6, 2024

For today’s Tools of the Trade , we caught up with Leann Schneider , Product Manager at Plum. Teresa sat down with Leann to record a video so Leann could walk through what Pendo’s tool looks like and how it works. Welcome to the next edition of Tools of the Trade on Product Talk. I’m here today with Leann Schneider.

Feedback Software 241

Feedback Software User Testing Customer Feedback Customer Experience 241

The Product Coalition

NOVEMBER 27, 2023

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

Research Software 137

Research Software Feedback Software Reporting Tools User Testing 137

Alchemer Mobile

MARCH 16, 2022

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. When we asked, consumers were clear that the lower the star rating, the less likely they’d be to download the app.

Feedback Software 246

Feedback Software User Testing Product Research Data Visualization 246

Alchemer Mobile

APRIL 20, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Shopping Apps: eCommerce and Retail. Mobile teams rose to the challenge by testing new ways to engage the increased number of consumers in their apps. Summary of Shopping Apps in 2021.

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

Product Talk

JUNE 19, 2024

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.

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Generative AI Product Research Feedback Software Analytic Tools 288

Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The Travel apps from our research are separated in three subcategories: Transportation, Hospitality & Tourism, and Auto.

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Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. For the average mobile app, 30-day retention falls between 15-20% ( Appsflyer and Statista , 2021).

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

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Artificial Inteligence Customer Communications Research Software Feedback Software 281

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1]

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