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Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

Any global company should know the importance of localization – to be mindful of the target culture and adjust their services or products accordingly. User research is not an exception, and it is crucial to devise appropriate methodologies and documents that go beyond direct translation. Survey result for a project.

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Football App Validation In A Real-Life Scenario

The Product Coalition

Intercept field study by UX Studio Image by UX studio Our client creates digital products to help football fans follow matches, favorite teams, news, or even play web or mobile games. Some years ago their team decided to put a new app in football-lovers’ pockets. This app would guide fans as they travel to a match anywhere in Europe.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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How to “steal like a designer” and boost creativity

Intercom, Inc.

With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. That’s ok, let’s test this hypothesis. Here are a few starting points: Browse sites that provide a variety of visuals, my favourites include Dribble, Pinterest, Sidebar, and the App Store.

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Squad Goals: The Fun Of Coming To Conferences As A Team

Business of Software Conference

A language of care Based on a research by Pew Research Center , the lack of support for employee growth and professional development tops among the reasons why an employee leaves the company. The same result appeared in a survey done by The Harris Poll. You can also make Business of Software your team’s extended library.

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Crafting Success: How Understanding Context Transforms Product Development

The Product Coalition

Despite the content being geared toward the C Suite, something I am still determining if I want to reach, there was a brief diversion on building successful AI products. McKinsey used the word product in a conversation about digital and AI. And while they did spend a hot minute talking about product, that’s beside the point.

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Product Validation In A Real-Life Scenario: Intercept Field Study

UX Studio: Product Management

Is it enough to validate a product with in-lab studies? We went to the field with our football app to get real-life insights. Our client creates digital products to help football fans follow matches, favorite teams, news or even play web or mobile games. This app would guide fans as they travel to a match anywhere in Europe.