Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
Business of Software Conference
NOVEMBER 30, 2020
April Dunford BoS USA Online 2020 from Business of Software Conference. Upcoming Events. Get Weekly Advice From Software Experts. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. It’s called sales enablement.
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