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How to Build Custom Funnel Reports in SaaS

Userpilot

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Wondering about the name?

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

That’s just a quick peek – watch the full recording or read through the event transcript to experience New at Intercom and catch up on all the major announcements and innovations that were shared at our latest virtual event. What follows is a lightly edited transcript of the event. Paul Adams: Hey, everybody.

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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Again, think about the user experience.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

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15 Best HubSpot Integrations to Drive SaaS Business Growth

Userpilot

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. It will let you personalize user experiences across different stages of the customer lifecycle and drive product adoption. Define audience segments for new leads who come from a particular marketing campaign.