Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 69

Customer Feedback User Testing Feedback Software Product Research 69

Userpilot

AUGUST 22, 2024

Her career took a significant leap when she joined OriginTrail as CMO, where she designed the company’s Token generation event strategy and raised $22.5 It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques. million in growth capital.

Books 88

Books User Testing Analytic Tools Feedback Software 88

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 81

Feedback Software Analytic Tools Research Software Customer Experience 81

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal. Micro surveys are like that for customers. What will you be using {product name} for?

User Testing 68

User Testing Customer Feedback Product Research Feedback Software 68

Userpilot

JUNE 19, 2024

Here’s a bulleted list of the best resources for product strategists, ranging from books, webinars, podcasts, and blogs: Books : Gain a strong foundation with “Inspired” for customer-centric design and “The Lean Product Playbook” for building products with the Lean Startup methodology.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 77

Research Software Feedback Software User Testing Reporting Tools 77

Userpilot

AUGUST 21, 2024

Want to truly understand your customers and deliver experiences that keep them coming back for more? This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, product analytics , and more. TL;DR First-party data is information you collect directly from your audience or customers.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

JUNE 12, 2024

Below, you’ll uncover best practices to help you become a geek: Deeply understand the market and customers : Conduct thorough market research , analyze competitor offerings, and engage with customers directly to gain insights into their needs, pain points, and desired solutions.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Product Beautiful

AUGUST 24, 2016

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message.

Events 40

Events User Testing User Friction Strategy 40

Userpilot

JUNE 27, 2024

Here’s a focused list of tools from the provided options that align with your core duties: Best tool for product management – Confluence : This collaboration and documentation platform enables product strategists to create and share product strategy documents and business case analyses with stakeholders.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 23, 2024

A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Data Visualization 82

Userpilot

JUNE 28, 2024

Certification : Enhance your education with a specialized certification such as the Product Strategy certification offered by the Association of International Product Marketing and Management (AIPMM). Gain essential skills : You need to work on your soft and hard skills to make a great product strategist.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 70

Data Visualization Product Research Research Software Analytic Tools 70

Userpilot

SEPTEMBER 29, 2022

Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. Higher value translates into more customers, higher retention, and stronger brand loyalty. What is product value?

User Testing 83

User Testing Product Research Feedback Software Analytic Tools 83

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. What are their challenges and pain points ?

Product launches 92

Product launches Product Research Data Visualization Research Software 92

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product.

Product launches 77

Product launches User Testing Product Research ChatGPT 77

Userpilot

JUNE 27, 2024

Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role. For instance, you can pursue an internship in market research or work as a sales rep. These positions help you develop the skills you need to succeed as a product specialist.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. Conduct market research.

Product Research 81

Product Research User Testing Customer Feedback Research Software 81

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Understand customer needs.

Data Visualization 90

Data Visualization User Testing Research Software Feedback Software 90

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. In 2021, Torres published her book “Continuous Discovery Habits” on how to foster the habits of sustained discovery in product teams.

Technical Advisors 106

Technical Advisors Product Research Analytic Tools User Testing 106

Userpilot

APRIL 6, 2023

Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development. Overengineering is building a product that is more complex than necessary. Poor communication: even if you nail your product goals , make sure to communicate them clearly to the development team.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research.

Product launches 84

Product launches Product Research User Testing Research Software 84

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Assess how your products/services are perceived in comparison to your competitors.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

OCTOBER 13, 2022

To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs.

Product Research 77

Product Research User Testing Feedback Software Research Software 77

Usersnap

SEPTEMBER 12, 2023

Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JULY 22, 2024

A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges. There are four types of Product Market Expansion strategies.

Research Software 75

Research Software Feedback Software Analytic Tools User Testing 75

Userpilot

AUGUST 28, 2024

TL;DR A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products, playing a crucial role in defining the product strategy, setting the product vision , and ensuring the successful execution of product initiatives.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Different types of product launch plans Context is everything. .

Feedback Software 70

Feedback Software Research Software Analytic Tools Product launches 70

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 82

Feedback Software Research Software Analytic Tools User Testing 82

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? Enter: product-focused advertising. This strategy focuses on highlighting the unique value your product brings to your audience and crafting a narrative that resonates with them. Product-led blog content. Email marketing.

Advertising 81

Advertising Analytic Tools Research Software Data Visualization 81

Userpilot

AUGUST 31, 2024

The pre-launch phase involves: Performing customer research to define the launch scope. This can involve sending surveys , analyzing user data, and doing market research. Monitoring your product launch timeline by tracking performance metrics and having contingency plans in case certain goals are not met.

Product launches 52

Product launches Feedback Software Analytic Tools Research Software 52

Userpilot

JULY 29, 2024

In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83