Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. This KPI is also referred to as Marketing Qualified Leads (MQLs).

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Folding Burritos

JANUARY 25, 2018

This happens naturally, because our role is at the center of the process that figures out what to build, builds it, and then gets it to market. How’s that KPI doing?”. ” “What important events/milestones are coming up?” Think about it as either inbound or outbound comms. Why are we working on this?”.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Mironov Consulting

FEBRUARY 6, 2020

And I entirely reject gross revenue as a company-wide KPI. Companies in the foreign exchange markets make a lot of money. IMHO, setting gross revenue as a primary KPI encourages sloppy short-term thinking, whale hunting, and fictitious business cases. Yet it’s the first KPI proposed by many exec teams.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

APRIL 7, 2024

Amplitude is the best event-tracking software. Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Custom event tracking. Setting up a custom event in Userpilot. Analytics dashboards.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80