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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

Question: How do you test a customer’s willingness to pay for a solution? If I’m going to do a new streaming entertainment service, I can ask you, “What subscriptions do you have today? A Better Approach: Run a Demand Test We can simulate the buying experience and see if it resonates with people. Let’s dive in.

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Testing Business Ideas – David Bland on The Product Experience

Mind the Product

He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.

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Core Concept: Collaborative Decision-Making in a Product Trio

Product Talk

What assumptions should they test? Suppose this product trio works at your favorite streaming entertainment service (think Netflix , Hulu , or Disney+ ) and they are tasked with increasing subscriber engagement measured by average viewing minutes per week. Where, when, and how does streaming entertainment show up in their lives?

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Hi Fly: A Lean Airline Story

Melissa Perri

But on one trip back from London, I got a surprising test message. Limited” entertainment system is laughable. There was no entertainment system. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes. Lean is about lowering your risk of failure by testing your ideas early.

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The Black Mirror Test – Roisi Proven on The Product Experience [Rebroadcast]

Mind the Product

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. Listen if you’d like to learn more about. Ethical frameworks for product development. Links mentioned in this episode.

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The Black Mirror Test – Roisi Proven on The Product Experience

Mind the Product

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. The Black Mirror Test. The post The Black Mirror Test – Roisi Proven on The Product Experience appeared first on Mind the Product.

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

My advice in this article may not stand the test of time. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. We test desirability, usability, feasibility, usability, and ethical assumptions. But this is where I stand today.