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User Research Interviews – Robert Chokr on The Product Experience

Mind the Product

Talking to users is easy. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. Talking to users is easy. Handling bias.

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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

However, they suggest that we can simply ask our customers about their willingness to pay. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. But asking customers what they might do in the future leads to unreliable feedback. They fit well.

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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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The Stages of Startups – Georgie Smallwood on The Product Experience

Mind the Product

Startups are often talked about as if they’re all the same, as if experience in one is directly transferable to another. The post The Stages of Startups – Georgie Smallwood on The Product Experience appeared first on Mind the Product. Review us on your podcast app so that we can use your feedback to be better.

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Keeping Track Of Your HEART – Tomer Sharon on The Product Experience

Mind the Product

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. from 8 minutes in 2016 ( eMarketer, 2017 ).

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Build Better Products – Laura Klein on The Product Experience

Mind the Product

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?