This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Talking to users is easy. The post UserResearch Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. The post UserResearch Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. Talking to users is easy. Handling bias.
However, they suggest that we can simply ask our customers about their willingness to pay. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. But asking customers what they might do in the future leads to unreliable feedback. They fit well.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
Startups are often talked about as if they’re all the same, as if experience in one is directly transferable to another. The post The Stages of Startups – Georgie Smallwood on The Product Experience appeared first on Mind the Product. Review us on your podcast app so that we can use your feedback to be better.
Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?
There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of UserResearch and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean UserResearch.
David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup. He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas.
For most of us, the way that we conduct userresearch has been different during a year of lockdowns. Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. Remote research. Recruiting across regions.
At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. from 8 minutes in 2016 ( eMarketer, 2017 ).
This vertical SaaS functions as a feedback management solution, but it is a feedback management solution designed exclusively for other SaaS companies. A guide to vertical strategy implementation for SaaS startups: Tips included 1. Conducting market research is also essential. However, you should avoid doing so.
Over the course of lockdown, how we maintain relationships with our nearest and dearest has been tested. But Fabrice des Mazery, CPO at Thiga, suggests the skills we’ve honed during this time can actually be useful in building relationships with our customers. What drives our motivation? * Quote of the Episode.
You’re not working the same way, and your customers have different needs than they did a month ago. What are we learning from customers that we don’t have to worry about learning over and over again, versus what’s the part that can be disrupted at any moment? Customer Discovery. Remote Working.
This week, our final episode checks in with how folks are keeping entertained when they can’t leave the house. But what about the people producing that entertainment? Entertaining audiences and giving them a break from worrisome news is certainly a worthwhile mission. That’s the definition of a noble endeavor.
Are you leaving money on the table, or are you scaring away potential customers? Are you leaving money on the table, or are you scaring away potential customers? Fanni’s article, How to Price Your Product in a Startup. Review us on your podcast app so that we can use your feedback to be better. Suggest them here.
He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are available. What is product/market fit? Quote of the Episode.
These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Talk to us.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Managing change with users and stakeholders.
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. It ultimately changes how we think about financial services. Wheres the brand identity?
Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. The Black Mirror Test. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.
If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. In her five years there, she helped take Duolingo from 3 million users to more than 200 million. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.
It gives you a structure for your thinking and research. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. The book is a great and entertaining read. ” This doesn’t mean you shouldn’t talk to your customers. Mental Model Categories.
Why does the outcome focus on business value and not customer value? How do you test to make sure your opportunity is not a solution in disguise? How do you test to make sure your opportunity is not a solution in disguise? Why can’t you just generate opportunities from what you know about your customers?
Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. A/B testing can often kill big, existing ideas because [it] expects results quickly – and you can’t get results quickly from big, important idea changes.
Melissa joined us on the podcast to talk about designing for children, ensuring that parents are happy, and designing to ensure that your customers take pride in what they accomplish. Translating consumer insights into business innovation. Review us on your podcast app so that we can use your feedback to be better.
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Collect Customer Validation Early on. So how do you weight their feedback? Educate the Customer. Competition.
How product managers can create authentic demand Today we are visiting the topic that is at the heart of this podcast—creating products customers love. In 2011, he founded Flashpoint, a first-of-its-kind deliberate innovation studio, to develop formative leaders and exceptional technology startups.
Above: New technology has always captivated consumers! Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? And since I’m focused mostly on consumer companies – is there anything exciting happening? Next generation entertainment and networks of people+content.
In the meantime, we’re re-running two episodes that fit the theme of the season: reflection and planning for 2020. And while we spend a lot of time focusing on the things that we’re building and obsessing over our users, it becomes easy to neglect ourselves. Lily’s Pick. Happy listening! Lily’s Pick.
The only person in the room who is an expert on the customer’s context is the customer. If your customers don’t care that much about your product, then they’re not going to talk to you. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.
One of the things I’ve recognised, in working with Product and Innovation folks, especially those that subscribe to an agile and lean methodology is that they kept skipping ‘research’, especially discovery research. And when they did validation research, they really just wanted to hear what they wanted to hear.
By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . With this context in mind, gaming analytics is the process of applying user behavior data to guide marketing, product, and business decisions. For a gaming company, the users are gamers.
We set ourselves a really clear sprint question, one that you can answer with a yes or a no… [and] at the end of 5 [user] tests, we’ll know how that the user would have answered that question… Unless a minimum of 3 – usually 4 or 5 – are a strong yes, it’s a fail and we’ll have to go back around again.
I often highlight that half of Netflix’s high-level product strategies fail in order to help product leaders to understand how hard it is to launch and grow startups. ” With Friends, we believed we could delight customers in hard-to-copy, margin-enhancing ways. As a strategy, social makes sense. Small wins cloud judgment.
We need to experiment with how to package and position ourselves, to form career hypotheses, and then build feedback systems to evaluate our career progress. I help startups with a proof of concept to scale, through strong leadership, management, and strategic thinking skills. Just-formed startup vs Scaling startup vs Large company.
How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.
Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.
So the question then becomes: would the customer, if they were looking in on that session and seeing what you were up to -would they feel that their money was invested well? Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Quote of the Episode.
Having spoken at conferences twice this year on the subject of design and emotion, I was spurred into writing this post by the number of people who gave me positive feedback. It may sound obvious but emotionally-engaged customers are more likely to recommend, more likely to repurchase, and are less price sensitive.
The three magic questions] What are the user and customer behaviours that drive business results? Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. The three magic questions] What are the user and customer behaviours that drive business results?
You’ve bugs to fix, marketing to fund, and a userfeedback log as long as your arm. They could be the magic ingredient that binds your product together, and keeps your users loyal. Illustrations can Reduce User Frustration by Humanising Your Product. Illustrations can Increase Customer Satisfaction. Here’s why: 1.
But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.
Tech was built on the idea that we get our products to scale, so we work really hard to get people to click to register, start a new trial, become a new customer – that’s what we live and die by in tech. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content