Ask Teresa: How Can You Test a Customer’s Willingness to Pay?
Product Talk
MAY 3, 2023
Question: How do you test a customer’s willingness to pay for a solution? What a lot of teams—especially startup founders—do is ask their customers, “Hey, would you pay for this? If I’m going to do a new streaming entertainment service, I can ask you, “What subscriptions do you have today? Let’s dive in.
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