User friction can sink your app. Here’s what it is and how to avoid it.
Mixpanel
APRIL 7, 2022
Even when wait times can’t be reduced with better performance, you can still use psychology by turning waits into sources of entertainment with animations, surprises, or even humor. Gamification is not just for games and entertainment-focused apps. That starts with hiring seasoned experts, even if only for review of more junior work.
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