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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

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Build Better Products – Laura Klein on The Product Experience

Mind the Product

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Nobody rants quite like Laura Klein. Quote of the Episode.

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User Research Interviews – Robert Chokr on The Product Experience

Mind the Product

The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. In this episode, sponsored by Amplitude , listen to learn about: * User Research. Review us on your podcast app so that we can use your feedback to be better. That’s the hardest of all. Handling bias.

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Keeping Track Of Your HEART – Tomer Sharon on The Product Experience

Mind the Product

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% 1.5X: In-app messages are 1.5 from 8 minutes in 2016 ( eMarketer, 2017 ).

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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

Product teams have a variety of research activities they can draw upon when engaging with customers. In my continuous discovery framework, I argue teams need to discover opportunities and solutions. When discovering solutions, the goal is to match each solution to a specific need, pain point, or desire. Tweet This.