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I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. Its not the exclusive domain of UXers. This is nonsense.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Companies continued using their apps to engage regularly with consumers as mobile became a primary way for them to communicate. In response, consumers interacted more with brands through their apps.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
Talking to users is easy. Using that information in a way that helps align stakeholders and teams on the path to building great products? The post UserResearch Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. Talking to users is easy. Handling bias.
In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. However, they suggest that we can simply ask our customers about their willingness to pay. But asking customers what they might do in the future leads to unreliable feedback.
Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. Why does the outcome focus on business value and not customer value? How do you test to make sure your opportunity is not a solution in disguise?
Industries rebounded, work styles continued to shift, and consumers stuck to their mobile-first habits, spending more time and money in mobile apps than any year prior. Media and Entertainment. Ultimately, consumerfeedback doesn’t matter without taking action. Segment by customer emotion. Food and Drink.
You’re not working the same way, and your customers have different needs than they did a month ago. – to come back on to the podcast and chat about how to make sure that, despite everything that’s going on, you continue to incorporate discovery into your practice. CustomerDiscovery. Remote Working.
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. Consumer sentiment. Expressed customer emotion.
Rethinking Pinterests Personalization/UX Strategy [link] In todays digital landscape, personalization isnt just a featureits the foundation of user experience. Nowhere is this more evident than on Pinterest, where billions of Pins are curated into unique feeds for over 400 million monthly users worldwide.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview?
He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.
Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?
There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of UserResearch and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean UserResearch.
We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. This approach also helps limit the interviewer’s bias by focusing on the customer’s context. These are my research questions. Tweet This.
For most of us, the way that we conduct userresearch has been different during a year of lockdowns. Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. Remote research. Recruiting across regions.
But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! We wanted to know: Are customers happier in the summer? When’s the best time to solicit feedback? Media/Entertainment. Grumpier in the winter?
I’ve been coaching product teams for three years on modern productdiscovery and this single change has had a bigger impact on how teams work than everything else I do with them combined. It all started a few months ago… The Messy Challenge of Modern ProductDiscovery. Or you will be left wanting more.
Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. 2021 Engagement Benchmarks for Media Apps. What a year for news.
These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. Ethical frameworks for product development. The Black Mirror Test. Kim Goodwin’s talk: How can we Build Human-Centred Products.
Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. Ethical frameworks for product development. The Black Mirror Test. Listen if you’d like to learn more about.
In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. 2020 reset the mobile app engagement playing field.
Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. When we asked, consumers were clear that the lower the star rating, the less likely they’d be to download the app.
Over the course of lockdown, how we maintain relationships with our nearest and dearest has been tested. But Fabrice des Mazery, CPO at Thiga, suggests the skills we’ve honed during this time can actually be useful in building relationships with our customers. Hooked: A Guide to Building Habit-Forming Products book.
UX copywriting and usertesting? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better?
For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. DemandGen Report – 2017 Content Preferences Survey ).
After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.
Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. It ultimately changes how we think about financial services. Wheres the brand identity?
In this short video, I walk through what decision-making looks like in a product trio. If you missed the first video in this series, be sure to check that out first: What’s a product trio? Do product trios really work? What does decision-making really look like in a product trio? What assumptions should they test?
Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. Are you leaving money on the table, or are you scaring away potential customers?
The report is meant to serve as a yardstick for companies seeking to understand how their customerfeedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. 63% of consumers who were proactively engaged in Q1 were still seen later in the year (Q3-Q4).
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. A/B testing can often kill big, existing ideas because [it] expects results quickly – and you can’t get results quickly from big, important idea changes.
How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? I always start with the customer problem.
In 2017, Teresa Torres gave one of our favourite talks on the Mind the Product stage, introducing the concept of Opportunity Solution Trees. When we started this podcast, Teresa was one of the people we simply had to talk to – about this technique, and also about her work as a discovery coach. We weren’t disappointed.
Although we strive to work in an environment where userresearch is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. UX Researcher , Sr. UX Researcher, Delta Dental of Washington.
The founder and CEO of NYC-based Motivate Design, Mona Patel , first came to our attention after appearing on another great podcast, Jonathan Courtney and Jake Knapp’s Product Breakfast Club. She spoke about running a scaling an agency, which was interesting – but what really got us was her unique take on the Discovery process.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe.
In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).
Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.
Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. In order to have a successful app, you need to get creative to acquire customers. ASO drives the majority of all new app discoveries. Quick app downloads stats. million iOS apps.
Georgie Smallwood, Chief Product Officer at Tier Mobility, joined us on the podcast to chat about the differences in working for earlier stage companies and those that are scaling up. The post The Stages of Startups – Georgie Smallwood on The Product Experience appeared first on Mind the Product. She covers why she [.].
Stephen Apap , Lead UX Researcher at Betsson Group, has been with the online gambling company for over 5 years now, delivering actionable insights and recommendations based on the voice and behavior of the consumer. How did you get into UX research? From here, it was a natural progression to the UX research team at Betsson.
Our go-to person to learn more about creating a great play experience is Melissa Pickering, Strategic Product Director at The LEGO Group. The post Designing for Play – Melissa Pickering on The Product Experience [Rebroadcast] appeared first on Mind the Product. Translating consumer insights into business innovation.
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