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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. How do you test to make sure your opportunity is not a solution in disguise? How does an opportunity solution tree connect to a product roadmap?

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Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

I’ve been coaching product teams for three years on modern product discovery and this single change has had a bigger impact on how teams work than everything else I do with them combined. It all started a few months ago… The Messy Challenge of Modern Product Discovery. Or you will be left wanting more.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

Media/Entertainment. Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedback loop. Probably the most overlooked, yet easiest, opportunity to foster strong relationships with your customers is simply closing the feedback loop.

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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.

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Ask Teresa: How Do You Get Your First Product Job Without Experience?

Product Talk

Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. Landing your first or even your second job in product can be really tricky.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. DemandGen Report – 2017 Content Preferences Survey ). But it’s not just entertainment that people are looking for. Conversion. Ready to up your content marketing game?