Alchemer Mobile

MARCH 16, 2022

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Ratings and reviews benchmarks for 2022. We also saw an interesting correlation between star ratings and Love Percent.

Feedback Software 246

Feedback Software User Testing Product Research Data Visualization 246

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Conversion.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Product Talk

APRIL 6, 2022

We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. One is the idea of your research questions, which is what you’re trying to learn. Here’s an example with streaming entertainment company Netflix.

User Testing 267

User Testing Customer Experience Product Research Customer Feedback 267

Alchemer Mobile

APRIL 14, 2022

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Popular phrases.

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

DECEMBER 8, 2022

Media/Entertainment. Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedback loop. Probably the most overlooked, yet easiest, opportunity to foster strong relationships with your customers is simply closing the feedback loop.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Games (mobile games, gaming studios, etc.). What a year for news.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Product Talk

JULY 6, 2022

Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. Landing your first or even your second job in product can be really tricky.

Customer Experience 208

Customer Experience Product Research Entertainment Data Visualization 208

Lenny Rachitsky

JULY 21, 2024

Find the transcript at: [link] Some takeaways: When a product succeeds, we often forget the crucial role marketing played in its adoption. ” Many innovative products, from electricity to the internet, faced significant initial skepticism until marketing won consumers over. Create space for unorthodox ideas.

User Testing 97

User Testing Marketing Feedback Software Transportation 97

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 150

Product Research Customer Experience User Testing Entertainment 150

The Product Coalition

FEBRUARY 21, 2023

Photo by charlesdeluvio on Unsplash The success of a product, apart from the product itself, often hinges on how a company chooses to leverage its monetization opportunities. Both are entirely valid — as are many of the other more common product monetization strategies. Or do you scale pricing to suit different target markets?

User Testing 124

User Testing Customer Experience Product Research Research Software 124

Product Talk

AUGUST 10, 2016

I’ve been coaching product teams for three years on modern product discovery and this single change has had a bigger impact on how teams work than everything else I do with them combined. It all started a few months ago… The Messy Challenge of Modern Product Discovery. Or you will be left wanting more.

Research Software 250

Research Software Product Research User Testing Customer Experience 250

UX Studio

SEPTEMBER 3, 2018

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better? Why avoid it?

User Testing 110

User Testing Product Research Testing UX 110

The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. This helps you stand out and connect more deeply with your target market. through surveys, interviews, and other Voice of Customer research.

Messaging 99

Messaging Research Software Analytic Tools User Testing 99

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Alchemer Mobile

MARCH 16, 2021

There was a 50% year-over-year increase in the number of surveys sent, with an average response rate of 16% (industry average for survey response rates is 1%). Simply giving customers the choice to opt into or out of surveys resulted in survey response rates of 60% (again, industry average for survey response rates is 1%).

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Mind the Product

MARCH 20, 2019

Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager. In the last year, he’s grown the product team there from one to 10 product managers, and has been working on changing the culture and attracting the right kind of talent to his team.

Product Research 160

Product Research Entertainment Consulting Startups 160

The Product Coalition

MAY 13, 2020

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. A recent study found that nearly 95% of the products released each year will fail.

Product launches 114

Product launches Product Marketing User Testing Marketing 114

Alchemer Mobile

NOVEMBER 16, 2021

You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the market. WOM marketing is one of the oldest forms of marketing, and still makes a huge difference in today’s consumer landscape. ASO drives the majority of all new app discoveries. Paid mobile app marketing.

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Coalition

FEBRUARY 25, 2024

Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix. From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics.

Analytic Tools 103

Analytic Tools Entertainment Customer Experience Data Visualization 103

Mind the Product

JANUARY 26, 2021

Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io Finding product/market fit. Suggest them here.

Startups 142

Startups Feedback Software Product Research Technical Review 142

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 90

Product Marketing Marketing Research Software Feedback Software 90

Userpilot

AUGUST 31, 2024

TL;DR A UX strategist blends user experience design with business goals to create cohesive digital products. In SaaS, they optimize user onboarding, increase product adoption , and ensure seamless feature integration, working closely with product managers and developers to align the user experience with strategic objectives.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Choosing one product over another is ultimately powered by the consumer’s emotional relationship with the brand.” The answer is ‘No’.

User Testing 107

User Testing Marketing Research Software Entertainment 107

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Product Research 121

Product Research Customer Experience Entertainment Consulting 121

Userpilot

MAY 27, 2024

Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement ! TL;DR Customer perception is the impression users have about a brand or product based on their interactions, experiences, and overall satisfaction.

Feedback Software 93

Feedback Software Analytic Tools User Testing Customer Feedback 93

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework. Are you not sure what to add to it?

Books 85

Books Analytic Tools Data Visualization Product Research 85

The Product Coalition

APRIL 17, 2023

By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. It has the potential to transform industries like entertainment, art and design by opening up new avenues for human-machine cooperation.

Generative AI 121

Generative AI Feedback Software Research Software User Testing 121

The Product Coalition

JUNE 30, 2023

This permits constant feedback, testing, and improvement via the development cycle. Interactive and Engaging Medium Video Games offer an engaging and interactive medium of entertainment. This growth has led to a vast array of career opportunities in game development, ranging from programming and art to design and marketing.

Development 127

Development Artificial Inteligence Feedback Software Entertainment 127

UX Planet

OCTOBER 10, 2024

This article tells five little entertaining stories to explain why you need (UX) experts to design interfaces. The intended audience of those stories is all people involved in product development processes. This is measurable with user research instruments and documented in numerous studies. Why is UX sometimes misunderstood?

UX 98

UX User Testing Weak Development Team Customer Experience 98

Userpilot

AUGUST 28, 2024

TL;DR In SaaS, UX strategists help optimize user onboarding, increase product adoption , and ensure seamless feature integration, working closely with product managers and developers to align the user experience with strategic objectives. Regular usability testing and iteration lead to more effective and user-friendly design solutions.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Product Research 109

Product Research Customer Experience Entertainment Consulting 109

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. White paper research and expert evaluations can be done quickly and economically.

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

Mind the Product

MARCH 31, 2020

When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brianmates in Sydney) and Colin Pal (Chief Product Officer, Caterspot in Kuala Lumpur). That tiny little widget has implications for how someone might use and conceive your product.

Customer Experience 134

Customer Experience Product Research Feedback Software Data Visualization 134

The Accidental Product Manager

OCTOBER 30, 2023

This all holds a lot of promise, but what does it mean for product managers? The Metaverse Contains Potential For Product Managers So just what is this thing that they are calling the “metaverse”? Product managers need to realize that it can take years to compound the advantages and figure out how all this stuff works.

User Testing 138

User Testing Product Management Product Manager Entertainment 138