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I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. How are we building production-quality software?
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve.
Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. How do you test to make sure your opportunity is not a solution in disguise? How does an opportunity solution tree connect to a product roadmap?
I’ve been coaching product teams for three years on modern productdiscovery and this single change has had a bigger impact on how teams work than everything else I do with them combined. It all started a few months ago… The Messy Challenge of Modern ProductDiscovery. Or you will be left wanting more.
There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Conversion.
We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. One is the idea of your research questions, which is what you’re trying to learn. Here’s an example with streaming entertainment company Netflix.
Media and Entertainment. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals.
After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.
The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Popular phrases.
Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Games (mobile games, gaming studios, etc.). What a year for news.
Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager. In the last year, he’s grown the product team there from one to 10 product managers, and has been working on changing the culture and attracting the right kind of talent to his team.
Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Ratings and reviews benchmarks for 2022. We also saw an interesting correlation between star ratings and Love Percent.
In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).
There was a 50% year-over-year increase in the number of surveys sent, with an average response rate of 16% (industry average for survey response rates is 1%). Simply giving customers the choice to opt into or out of surveys resulted in survey response rates of 60% (again, industry average for survey response rates is 1%).
Media/Entertainment. Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedbackloop. Probably the most overlooked, yet easiest, opportunity to foster strong relationships with your customers is simply closing the feedbackloop.
Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. Landing your first or even your second job in product can be really tricky.
Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io Finding product/market fit. Suggest them here.
Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. As product professionals, we need to help position our products in ways that make sense for customers and the organization.
How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? Product strategy is 100% focused on the customer. [7:23]
Nandini Jammi started out in productmarketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.
You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the market. WOM marketing is one of the oldest forms of marketing, and still makes a huge difference in today’s consumer landscape. ASO drives the majority of all new app discoveries. Paid mobile app marketing.
To do that, he had to get to his “Aha moment” Now based in Berlin as the Head of Product for the Offerista Group, he ran through his process with us. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode. It was never mentioned. We decided we needed to figure it out and write the article.
But on one trip back from London, I got a surprising test message. Limited” entertainment system is laughable. There was no entertainment system. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes. Lean is about lowering your risk of failure by testing your ideas early.
UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better? Why avoid it?
Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Research from neurobiologists Semir Zeki and Tomohiro Ishizu uncovered that aesthetically pleasing art activates the same reward center in our brains as romantic love.
A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.
A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.
When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brianmates in Sydney) and Colin Pal (Chief Product Officer, Caterspot in Kuala Lumpur). That tiny little widget has implications for how someone might use and conceive your product.
Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. A recent study found that nearly 95% of the products released each year will fail.
Nandini Jammi started out in productmarketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].
I've been investing in the stock market for more than a decade, and I recognize that it is a world that I am equally passionate about and entertained. There are many things that I've learned that we can apply to improve our day-to-day product management practice. [.]
Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0. Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into twelve key lessons.
Rich Mironov got his start in product with a a single, very demanding customer: Apple. As the Head of Product, my job is create an environment where the can succeed. How the role of product management has changed. Why product managers tend not to become CEOs. Listen if you’d like to learn more about.
In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead.
Welcome to my newsletter on Substack, exclusively for Product Coalition members. The BCI SaaS Gold Rush has begun I’ll be honest, this has been one of the hardest newsletter topics to research and write. Once we get healthy, approved and validated hardware, an entire new market of SaaS will open up. billion by 2030.
Nandini Jammi started out in productmarketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.
Photo by charlesdeluvio on Unsplash The success of a product, apart from the product itself, often hinges on how a company chooses to leverage its monetization opportunities. Both are entirely valid — as are many of the other more common product monetization strategies. Or do you scale pricing to suit different target markets?
The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, ProductMarketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.
Data and data products have been part of my professional career for a long time – from advising telco providers on how to use data to create new business some 10 years ago to my present-day role as chief data economist at digital transformation specialist Inovex, helping clients to discover and implement data products.
What does it have to do with product management or product design? TL;DR Product dogfooding is a testing practice. It involves teams using their own product internally to identify issues and opportunities for improvement. Use surveys , interviews, session recordings, and product analytics to gather insights.
Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Choosing one product over another is ultimately powered by the consumer’s emotional relationship with the brand.” The answer is ‘No’.
While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.
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