Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. We’ve also added 20 subcategories to go even deeper into the data.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Melissa Perri

DECEMBER 29, 2015

Limited” entertainment system is laughable. There was no entertainment system. They would need to buy a plane, hire staff, support it with marketing — and that’s just the beginning. I was incredibly skeptical but I needed to get home. But I was pleasantly surprised to find they served us food and drinks, unlike Norwegian.

Airlines 223

Airlines Entertainment Customer Experience User Testing 223

Alchemer Mobile

MARCH 16, 2022

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. We also saw an interesting correlation between star ratings and Love Percent.

Feedback Software 246

Feedback Software User Testing Product Research Data Visualization 246

The Product Coalition

NOVEMBER 26, 2024

Subscribe now Here’s what I’m covering this week 🗒️ STUDY WITH JAY: When Thoughts Become the New SaaS Market 🎧 TWO PODCASTS: Services Management and 2025 Intro to Video 🤔 EVENT: AI FRIDAY EVENTS DAY - 3 Dedicated AI+Product Sessions STUDY WITH JAY: Who needs keyboards when you’ve got brainwaves?

Research Software 101

Research Software Marketing Technical Review Software Review 101

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Alchemer Mobile

MARCH 14, 2022

Media and Entertainment. This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Mind the Product

SEPTEMBER 23, 2021

I've been investing in the stock market for more than a decade, and I recognize that it is a world that I am equally passionate about and entertained. There are many things that I've learned that we can apply to improve our day-to-day product management practice. [.]

Entertainment 190

Entertainment Marketing Product Management Product Manager 190

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. Action Taking action is key to marketing strategy.

User Testing 108

User Testing Marketing Research Software Entertainment 108

Product Talk

JUNE 19, 2024

Ad-Free Experience: A completely ad-free viewing experience, ensuring uninterrupted entertainment. Okay, this might be helpful if I know absolutely nothing about streaming entertainment. The last time I watched Netflix, I had a particularly busy day and was looking forward to unwinding with something entertaining.

Generative AI 288

Generative AI Product Research Feedback Software Analytic Tools 288

Intercom, Inc.

JULY 11, 2018

Maybe your customers want to be entertained, or spend more time with their friends, or understand what projects teammates are working on, or maybe they want to project growth for their business. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.

Entertainment 205

Entertainment Technical Review Software Review Banking 205

The Product Coalition

MAY 13, 2020

Avoiding this failure will require some hard work and marketing savvy. Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign.

Product launches 116

Product launches Product Marketing User Testing Marketing 116

Lenny Rachitsky

JULY 21, 2024

Find the transcript at: [link] Some takeaways: When a product succeeds, we often forget the crucial role marketing played in its adoption. ” Many innovative products, from electricity to the internet, faced significant initial skepticism until marketing won consumers over. Create space for unorthodox ideas.

User Testing 122

User Testing Marketing Feedback Software Transportation 122

Mind the Product

AUGUST 11, 2017

Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into twelve key lessons. Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

Product Management 221

Product Management Product Manager Entertainment Customer Experience 221

Alchemer Mobile

APRIL 21, 2022

Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps. There was also correlation between interaction rate and Love Percent. Education apps fell on the opposite side of the spectrum, with both low interaction rates and Love Percents. Mobile survey benchmarks.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. The y-axis represents market growth, the x-axis is market share. The book is a great and entertaining read.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Intercom, Inc.

DECEMBER 17, 2020

Whether it’s recreating the small talk in the recruiting process, onboarding through a screen, or entertaining the masses without defaulting to a Zoom quiz, it’s been a year of shared challenges, so here’s what we can learn from the folks who who have steadied the course.

Entertainment 210

Entertainment Events Development Management 210

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Mind the Product

JULY 9, 2019

He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are available. What is product/market fit? What is product/market fit?

Product Research 161

Product Research Customer Experience User Testing Entertainment 161

Mind the Product

MARCH 20, 2019

Marketing thinks in terms of a fixed budget – Product thinks in terms of a fixed outcome. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services. Quotes of the Episode. Establishing a product culture.

Product Research 171

Product Research Entertainment Consulting Startups 171

Product Talk

APRIL 6, 2022

Here’s an example with streaming entertainment company Netflix. Continuing with the Netflix example, your team might be tasked with finding new market opportunities (e.g. Tweet This. How do you make sure they’re not so broad that you get to the end of an interview without narrowing in on the opportunity you want to discuss?

User Testing 273

User Testing Customer Experience Product Research Customer Feedback 273

Product Talk

JULY 6, 2022

For example, in my book and here on the Product Talk blog, I often use the example of a streaming entertainment company. Even though I don’t work for a streaming entertainment company, I can still interview people about their experience with it. But this doesn’t prevent you from doing your own discovery work.

Customer Experience 212

Customer Experience Product Research Entertainment Data Visualization 212

The Product Bistro

DECEMBER 28, 2018

Cloth bench seat, no extended cab, an 8 cylinder engine, and none of the modern amenities (such as adaptive cruise control, lane assist, parking assist, entertainment console, etc. There may be a market there, but at that price point, there isn’t any loyalty to the bigger brand, and that isn’t in Ford’s best interest.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Indicative

OCTOBER 8, 2020

By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . With this context in mind, gaming analytics is the process of applying user behavior data to guide marketing, product, and business decisions. What Is Gaming Analytics?

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Intercom, Inc.

JULY 9, 2019

Today, Lewis’ AIDA model is featured everywhere: from Marketing 101 courses to Alec Baldwin’s famous scene in Glengarry Glen Ross. Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it.

Customer Experience 196

Customer Experience Entertainment Product Research Differentiation 196

Intercom, Inc.

APRIL 6, 2020

It’s an honest and entertaining talk that anyone who manages people will benefit from. If you’d like a take on values from a marketing perspective, Stewart, our former director of brand design, shared his team’s values and why they are so important to the team.).

User Testing 181

User Testing Customer Feedback Entertainment Management 181

The Product Coalition

JUNE 30, 2023

Interactive and Engaging Medium Video Games offer an engaging and interactive medium of entertainment. Evolving Industry and Career Opportunities The video game industry has grown into a massive global market, generating billions of dollars in revenue annually.

Development 130

Development Artificial Inteligence Feedback Software Entertainment 130

Mind the Product

APRIL 26, 2019

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead. Marketing Driven Development is Bad.

Weak Development Team 156

Weak Development Team Data Visualization Product Research Entertainment 156

The Product Coalition

FEBRUARY 25, 2024

Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix. From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics.

Analytic Tools 105

Analytic Tools Entertainment Customer Experience Data Visualization 105

The Product Coalition

FEBRUARY 17, 2021

If you want to conquer the Asian gaming market, South Korea should be on your list of countries to focus on. As the world’s fourth- largest game market, South Korea provides game developers with plenty of opportunities. In this article we’ll briefly review the Korean game market and see what kind of players prefer what kind of games.

Marketing 89

Marketing Crowdsource Weak Development Team Entertainment 89

The Product Coalition

MARCH 10, 2024

In economics, they explained to me the foundations of a perfect market. It uses the power of AR, and specifically screens displayed in the space, primarily for entertainment. But this technology doesn’t have to be used for entertainment. My parents, in a casual afternoon conversation, taught me math, economics, and business.

Entertainment 126

Entertainment Technical Review Strategy Vision 126

The Product Coalition

APRIL 22, 2022

Therefore, healthcare apps appearing on the market need to be unique, useful, or unusual. The healthcare gamification market is expected to grow from $3,072.5 Game elements do more than just entertain users of medical apps. When software has entertainment elements, people are more likely to use them. million in 2027.

Healthcare 139

Healthcare User Testing Entertainment Customer Experience 139

Mind the Product

MARCH 14, 2019

You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. If they have to jump through several verification hoops to set up their account, keeping them entertained during this process can be make or break. Illustrations Could Give you a Free PR and Marketing Boost. What do you remember about TunnelBear?

Customer Satisfaction 183

Customer Satisfaction User Testing Banking Customer Experience 183

Roman Pichler

NOVEMBER 12, 2019

But as the initial story above shows, working with remote teams is not always conducive to achieving product success: When you work on a product that has not yet reached product-market fit or when you are planning to extend the life cycle of an existing offering, you should at least initially collocate the development team and key stakeholders.

Weak Development Team 199

Weak Development Team Customer Experience Technical Review Product Research 199

Roman Pichler

NOVEMBER 12, 2019

But as the initial story above shows, working with remote teams is not always conducive to achieving product success: When you work on a product that has not yet reached product-market fit or when you are planning to extend the life cycle of an existing offering, you should at least initially collocate the development team and key stakeholders.

Weak Development Team 199

Weak Development Team Customer Experience Technical Review Product Research 199