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H.O.M.E: Entertainment – when all the world’s a stage

Intercom, Inc.

This week, our final episode checks in with how folks are keeping entertained when they can’t leave the house. But what about the people producing that entertainment? Entertaining audiences and giving them a break from worrisome news is certainly a worthwhile mission. That’s the definition of a noble endeavor.

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What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

Lenny Rachitsky

Find the transcript at: [link] Some takeaways: When a product succeeds, we often forget the crucial role marketing played in its adoption. ” Many innovative products, from electricity to the internet, faced significant initial skepticism until marketing won consumers over. Create space for unorthodox ideas.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Table of Contents.

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Small Business Marketing: Lessons Learned From COVID-19

The Product Coalition

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. Action Taking action is key to marketing strategy.

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The State of Mobile Consumer Engagement 2022

Alchemer Mobile

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

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Marketing Gambling During A Pandemic

The Accidental Product Manager

During that time the product managers did a lot of videos leveraging their entertainers and talent in Las Vegas – from celebrity mixologists and chefs to magicians and comedians providing both short snippets of entertainment and hope. There was a three-month period of being completely closed.

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Velocity’s Doug Kessler on bringing the mojo back to content marketing

Intercom, Inc.

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

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