Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Product Innovation Educators

JULY 24, 2023

The traditional world is where the structure of portfolios is around projects—how a work item starts, is worked upon, and is delivered to the market. You work in the product development lifecycle, thinking about a continuous evolution of a product or service that goes into market. There are two worlds. The development cycle is long.

Automotive 264

Automotive Data Visualization Entertainment Management 264

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. We’ve also added 20 subcategories to go even deeper into the data.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Melissa Perri

DECEMBER 29, 2015

Limited” entertainment system is laughable. There was no entertainment system. They would need to buy a plane, hire staff, support it with marketing — and that’s just the beginning. I was incredibly skeptical but I needed to get home. But I was pleasantly surprised to find they served us food and drinks, unlike Norwegian.

Airlines 223

Airlines Entertainment Customer Experience User Testing 223

Alchemer Mobile

MARCH 16, 2022

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. We also saw an interesting correlation between star ratings and Love Percent.

Feedback Software 246

Feedback Software User Testing Product Research Data Visualization 246

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. Action Taking action is key to marketing strategy.

User Testing 119

User Testing Marketing Research Software Entertainment 119

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Alchemer Mobile

MARCH 14, 2022

Media and Entertainment. This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Product Innovation Educators

JANUARY 9, 2023

She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

The Product Coalition

MAY 13, 2020

Avoiding this failure will require some hard work and marketing savvy. Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign.

Product launches 130

Product launches Product Marketing User Testing Marketing 130

The Product Coalition

NOVEMBER 26, 2024

Subscribe now Here’s what I’m covering this week 🗒️ STUDY WITH JAY: When Thoughts Become the New SaaS Market 🎧 TWO PODCASTS: Services Management and 2025 Intro to Video 🤔 EVENT: AI FRIDAY EVENTS DAY - 3 Dedicated AI+Product Sessions STUDY WITH JAY: Who needs keyboards when you’ve got brainwaves?

Research Software 112

Research Software Marketing Technical Review Software Review 112

Product Innovation Educators

JUNE 15, 2020

Some people bought the product during the pre-launch, and others I provided it to because I knew they were influencers who could give me valuable feedback and help with marketing. [21:55] 21:55] What is your target market? My company is called FanLoveBeauty because I create products for people who inspire, educate, or entertain.

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

Product Talk

JUNE 19, 2024

Ad-Free Experience: A completely ad-free viewing experience, ensuring uninterrupted entertainment. Okay, this might be helpful if I know absolutely nothing about streaming entertainment. The last time I watched Netflix, I had a particularly busy day and was looking forward to unwinding with something entertaining.

Generative AI 296

Generative AI Product Research Feedback Software Analytic Tools 296

Mind the Product

JULY 9, 2019

He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are available. What is product/market fit? What is product/market fit?

Product Research 181

Product Research Customer Experience User Testing Entertainment 181

Intercom, Inc.

JULY 11, 2018

Maybe your customers want to be entertained, or spend more time with their friends, or understand what projects teammates are working on, or maybe they want to project growth for their business. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.

Entertainment 205

Entertainment Technical Review Software Review Banking 205

Mind the Product

AUGUST 11, 2017

Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into twelve key lessons. Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

Product Manager 221

Product Manager Product Management Entertainment Customer Experience 221

Mind the Product

MARCH 20, 2019

Marketing thinks in terms of a fixed budget – Product thinks in terms of a fixed outcome. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services. Quotes of the Episode. Establishing a product culture.

Product Research 190

Product Research Entertainment Consulting Startups 190

Alchemer Mobile

APRIL 21, 2022

Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps. There was also correlation between interaction rate and Love Percent. Education apps fell on the opposite side of the spectrum, with both low interaction rates and Love Percents. Mobile survey benchmarks.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. The y-axis represents market growth, the x-axis is market share. The book is a great and entertaining read.

Product Manager 275

Product Manager Product Management Product Research User Testing 275

Intercom, Inc.

DECEMBER 17, 2020

Whether it’s recreating the small talk in the recruiting process, onboarding through a screen, or entertaining the masses without defaulting to a Zoom quiz, it’s been a year of shared challenges, so here’s what we can learn from the folks who who have steadied the course.

Entertainment 210

Entertainment Events Development Management 210

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Lenny Rachitsky

JULY 21, 2024

Find the transcript at: [link] Some takeaways: When a product succeeds, we often forget the crucial role marketing played in its adoption. ” Many innovative products, from electricity to the internet, faced significant initial skepticism until marketing won consumers over. Create space for unorthodox ideas.

Marketing 115

Marketing User Testing Feedback Software Transportation 115

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Product Talk

APRIL 6, 2022

Here’s an example with streaming entertainment company Netflix. Continuing with the Netflix example, your team might be tasked with finding new market opportunities (e.g. Tweet This. How do you make sure they’re not so broad that you get to the end of an interview without narrowing in on the opportunity you want to discuss?

User Testing 291

User Testing Customer Experience Product Research Customer Feedback 291

Product Talk

JULY 6, 2022

For example, in my book and here on the Product Talk blog, I often use the example of a streaming entertainment company. Even though I don’t work for a streaming entertainment company, I can still interview people about their experience with it. But this doesn’t prevent you from doing your own discovery work.

Customer Experience 227

Customer Experience Product Research Entertainment Data Visualization 227

Mind the Product

JANUARY 26, 2021

Finding product/market fit. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. Using data and metrics. Quote of the Episode.

Startups 189

Startups Feedback Software Product Research Technical Review 189

Product Innovation Educators

AUGUST 1, 2022

We’re trying to empower PMs or marketers globally to make decisions. Learning videos are much longer than entertaining videos on average, which means users watched fewer total videos on the platform, but the longer videos didn’t negatively impact certain metrics we care about. That’s a slippery slope.

Product Strategy 279

Product Strategy Strategy Onboarding KPIs User Testing 279

Mind the Product

APRIL 26, 2019

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead. Marketing Driven Development is Bad.

Weak Development Team 178

Weak Development Team Data Visualization Product Research Entertainment 178

The Product Bistro

DECEMBER 28, 2018

Cloth bench seat, no extended cab, an 8 cylinder engine, and none of the modern amenities (such as adaptive cruise control, lane assist, parking assist, entertainment console, etc. There may be a market there, but at that price point, there isn’t any loyalty to the bigger brand, and that isn’t in Ford’s best interest.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

Product Innovation Educators

DECEMBER 18, 2023

They invested heavily in that, and the market collapsed before them because EMC figured out you can get reliability in a different way. They thought the entire market was $53 million, and they could not budge from $6 million. He was in the entertainment-on-recreational-boats business. They were about to go out of business.

Research Software 295

Research Software Weak Development Team Startups Books 295

The Product Coalition

JUNE 30, 2023

Interactive and Engaging Medium Video Games offer an engaging and interactive medium of entertainment. Evolving Industry and Career Opportunities The video game industry has grown into a massive global market, generating billions of dollars in revenue annually.

Development 141

Development Artificial Inteligence Feedback Software Entertainment 141

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Use the #podcast channel in the Mind the Product Slack community.

Product Research 158

Product Research Customer Experience Entertainment Consulting 158

The Product Coalition

APRIL 22, 2022

Therefore, healthcare apps appearing on the market need to be unique, useful, or unusual. The healthcare gamification market is expected to grow from $3,072.5 Game elements do more than just entertain users of medical apps. When software has entertainment elements, people are more likely to use them. million in 2027.

Healthcare 153

Healthcare User Testing Entertainment Customer Experience 153

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

APRIL 18, 2022

Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. The fact that they market it as something that is done for the viewers makes it even more interesting.

User Testing 137

User Testing Customer Experience Research Software Entertainment 137

Indicative

OCTOBER 8, 2020

By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . With this context in mind, gaming analytics is the process of applying user behavior data to guide marketing, product, and business decisions. What Is Gaming Analytics?

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145