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I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. I started my career as a software engineer.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Companies continued using their apps to engage regularly with consumers as mobile became a primary way for them to communicate. In response, consumers interacted more with brands through their apps.
– to come back on to the podcast and chat about how to make sure that, despite everything that’s going on, you continue to incorporate discovery into your practice. Then there’s the second piece of it: What’s the part of Discovery that’s going to stay stable over time? Customer Discovery.
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. Summary of Media Apps in 2021. News apps (global news networks, newspapers, etc.). Data included: Ratings and reviews.
Pinterest, positioned uniquely as a visual discovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. This isnt just another recommendation algorithm; its a common vocabulary that ensures consistent personalization across the entire platform.
Media and Entertainmentapps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. Technology (media creation, connectivity, etc.).
Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Building better products. How to work with designers.
You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the market. Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. Quick app downloads stats. million iOS apps.
In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. This I agree with. This I 100% disagree with. Let’s dive in.
Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. When we asked, consumers were clear that the lower the star rating, the less likely they’d be to download the app.
2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Turn apps into listening channels.
Using that information in a way that helps align stakeholders and teams on the path to building great products? The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. In this episode, sponsored by Amplitude , listen to learn about: * User Research.
A longtime consultant, author and teacher, we grabbed him for a chat focusing on some of the lessons contained in his fourth book, How to Lead in Product Management. A successful outcome for a negotiation is finding a solution that is mutually agreeable and sustainable and addresses the needs of the two parties. Quote of the Episode.
We always try to make general tools that can be used by anybody. I think creating a generic tool is much harder than doing a specific one for a niche, but that’s something that excites us because we really want to operate on a global level and really have a global impact with the tools that we create. Quote of the Episode.
Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. Is product management an art or a science? Evidence-based product strategy. Empowered teams.
Industries rebounded, work styles continued to shift, and consumers stuck to their mobile-first habits, spending more time and money in mobile apps than any year prior. Alongside the continued app economy boon, mobile retention, interactions, ratings, and expressed emotion flourished. Media and Entertainment. Food and Drink.
The best product people are the ones that are insatiably curious, who want to learn more, who want to get better at all aspects of the job. As Head of Product at Founders Factory , a corporate-backed accelerator and incubator for early-stage startups based in London, Seb Sabouné works with founders and teams to become more product led.
Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. To address this gap, Fintech companies and neobanks have transformed the financial services landscape by launching apps that break away from traditional banking approaches.
Bookmark this page for next year’s insanity (and to remind yourself not to get down when your app store ratings look a little less-than-happy in the winter months). When’s the best time to solicit feedback? So, we analyzed data from the last calendar year for mobile app customer sentiment and uncovered some intriguing insights.
It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.
Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?
Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product. Using metrics well. .
One of the tropes we’ve heard again and again is that product people don’t actually build anything. What that viewpoint misses is that we build understanding, alignment, and purpose – and that our best tool is conversations. Defensive vs productive reasoning. Listen if you’d like to learn more about.
Integrating product, development and UX effectively. Adrian’s video on Lean Personas at Mind The Product. The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers.
For most of us, the way that we conduct user research has been different during a year of lockdowns. Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. Remote research. She joined us on the podcast to talk [.]
What does it have to do with product management or product design? TL;DR Product dogfooding is a testing practice. It involves teams using their own product internally to identify issues and opportunities for improvement. Use surveys , interviews, session recordings, and product analytics to gather insights.
The post Putting OKRs at the Centre – Natalija Hellesoe on The Product Experience appeared first on Mind the Product. Or maybe even get rid of OKRs, because they’ve got more important problems, where other tools might be a better option. . Visit The Product Experience homepage for more information and more episodes! .
By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. It has the potential to transform industries like entertainment, art and design by opening up new avenues for human-machine cooperation.
She joined us to continue where her 2018 Mind the Product talk left off and to go deeper into how to build great communities with remote teams. The Product Experience is hosted by Lily Smith and Randy Silver. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Sponsor us.
Georgie Smallwood, Chief Product Officer at Tier Mobility, joined us on the podcast to chat about the differences in working for earlier stage companies and those that are scaling up. The post The Stages of Startups – Georgie Smallwood on The Product Experience appeared first on Mind the Product. She covers why she [.].
Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io Finding product/market fit. from an early stage.
Over the course of lockdown, how we maintain relationships with our nearest and dearest has been tested. The post Build Relationships With Your Customers – Fabrice des Mazery on The Product Experience appeared first on Mind the Product. Hooked: A Guide to Building Habit-Forming Products book. Read More.
Consumer behavior is not a new concept for research. Innovative emerging technologies in tourism have changed business models, so understanding consumer behavior in tourism is essential. Innovative technologies such as the Internet of Things, Virtual Reality, Augmented Reality have formed consumer behavior in tourism.
In developing live streaming digital solutions for years, we’ve collected quite a massive of valuable insights, industry challenges, app feature trends, and development key points that will help you pave the way to building a demanded high-quality streaming platform. Its market share is projected to reach $534.37
Customer engagement technology amplifies manual efforts and helps companies serve users faster. Read on to learn more about using technology to drive customer engagement and retention. Customer engagement technology is a technological innovation that helps businesses engage customers more effectively.
Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. What is customer education?
In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.
Let’s face it: engagement may be a key requirement for product growth, but your customers…don’t want to be engaged. In this article, we’ve compiled all the best tools you need to boost customer engagement and categorized them according to the user behavior metrics outlined in the AARRR framework. Ready to dive in?
Our go-to person to learn more about creating a great play experience is Melissa Pickering, Strategic Product Director at The LEGO Group. The post Designing for Play – Melissa Pickering on The Product Experience [Rebroadcast] appeared first on Mind the Product. Evolving your product. . Evolving your product.
Product people have a lot of things in common: we’re curious, we like connecting the dots, we try to solve more problems than we create, we get bored easily, we’re pretty social (even if we also identify as introverts), and we enjoy looking at things at both a tactical and strategic level. Unfortunately, we’re also [.].
Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].
When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brianmates in Sydney) and Colin Pal (Chief Product Officer, Caterspot in Kuala Lumpur). That tiny little widget has implications for how someone might use and conceive your product.
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