Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Enterprise Level ($100,000 +). Paid marketing activity will be important here, as will brand equity.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. Aftermath The decade after the dot-com crash was known as a period of limited cash investment and skepticism towards technology startups.

User Testing 151

User Testing Development Customer Experience Product Research 151

The Product Coalition

MAY 9, 2023

There’s lots of writing about Product Led Growth (PLG). Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Specifically, if you’re planning on enterprise contracts of $10k+ a year, those are almost impossible to do with PLG. And I’ve heard many misconceptions about it.

User Testing 147

User Testing Feedback Software Analytic Tools Outbound 147

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 88

User Testing Feedback Software Research Software Product Marketing 88

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. Is your startup idea already taken?

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Intercom, Inc.

APRIL 4, 2019

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Manager 157

Product Manager Product Management Management Management 157

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Please do shoot a message in case you need any help!

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. Whether you are a freelancer, a home-bird entrepreneur, an enterprise, or a budding start-up, the need for a strong social media presence is inevitable, for obvious reasons. Meet Ubercircle?—?A

Research Software 91

Research Software Reporting Tools Startups Customer Experience 91

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.

Airlines 157

Airlines Magazine Advertising Travel 157

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 66

Product Marketing Marketing Product Manager Product Management 66

Modus Create

JULY 2, 2021

If you’ve ever worked in a successful early-stage startup, you must be familiar with the euphoria of the first signs of growth. It’s one thing to validate your idea in the market. Many startups struggle to carry the momentum of the initial growth spurt. . So, why do most startups struggle to scale? Ignoring Competition.

Startups 72

Startups Technical Review Software Review User Testing 72

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

APRIL 25, 2019

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”. Another key question is whether your product can serve both markets.

Data Visualization 136

Data Visualization Research Software Reporting Tools User Testing 136

The Product Guy

SEPTEMBER 27, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Product, marketing, and sales are table stakes for growth. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change. Invest in the five stars for growing your market.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Mind the Product

JANUARY 28, 2019

They go from planning one product to the next, foregoing the opportunity to establish fundamental product instincts, which only develop after managing the same product for an extended period of time. My article “ 10 Hacks of Customer-Centric Enterprise Product Managers ” dives into this deeper.

Product Manager 150

Product Manager Product Management Customer Experience User Testing 150

The Product Guy

OCTOBER 25, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. Finally, make sure to focus on the highest value product initiatives.

Startups 77

Startups User Testing Product Manager Product Management 77

Mixpanel

MAY 17, 2021

We sat down with the angel investor, startup founder, and business author to get his valuable thoughts on what it takes to hit the road to SaaS success in today’s changing world, including how to land on the best company metrics to watch at various growth stages and how to lean on your company story before you’ve got anything to measure.

Analytic Tools 122

Analytic Tools User Testing Data Visualization Reporting Tools 122

Alchemer Mobile

MAY 7, 2020

Using Apptentive Notes, you can follow up with a group of variant participants to let them know that the functionality they tested in beta is now generally available in your product. Unify data and simplify partner integrations with enterprise-class security and reliability. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

The Product Coalition

MARCH 17, 2021

A Growth PM focuses on all aspects of an already launched product to improve either customer retention, revenue or product market fit. If a PM lies in this quadrant, the product manager could be a PM for a specialty piece of enterprise software or a specialty use of a piece of enterprise software(For eg.

User Testing 118

User Testing Product Manager Product Management Product Research 118

Userpilot

JULY 14, 2021

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Best for large enterprises. But right now?

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. I can’t help thinking this is a way of experimenting in the greatest tradition of the Lean Startup. What do they want?

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Intercom, Inc.

OCTOBER 29, 2020

And so after a few more years doing that, I left and joined a startup. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. At the same time, I was doing a bunch of startup advisor work. Karen: That’s a good value prop.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Roy Madden

JANUARY 29, 2021

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Mixpanel

FEBRUARY 2, 2021

TL;DR: we recently released an all-new Free Plan with up to 100K Monthly Tracked Users (MTUs), made changes to our pricing curve, and launched a Startup Program to give early-stage companies more runway for growth. No more data history limits on all new Free, Growth, and Enterprise Plans. First and foremost, startups are in our DNA.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

JUNE 18, 2023

You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially. That’s the whole reason VCs invest in startups. If you are only beginning, it’s clear why.

Naming 134

Naming User Testing Weak Development Team Feedback Software 134

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Buyer personas: Who decides to buy your product? This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Melissa Perri

MAY 5, 2016

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? has become a battle cry in product development that just means make it minimal, make it cheap, and make it fast. This makes so much sense.”

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120