Remove Enterprise Remove Product Marketing Remove Software Review
article thumbnail

519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. Management often believes that poor strategy can be made up by iterating/or pivoting execution, where operational expenditures are relatively low as compared to capital-intensive enterprises.

article thumbnail

10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. How the customer would like to use the software.

article thumbnail

Conducting User Research in Product Management

The Product Guy

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

article thumbnail

Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

article thumbnail

Problem Solving as a Product Manager

The Product Guy

On one hand, everybody expected me to focus on the problems that will help them to succeed in their workflows or function, and on the other hand, I had limited time to give all the problems their due attention it. Rashid works as a product manager, focusing on small business segment, at ADP Canada. More About The Product Mentor.