Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective.

Research Software 78

Research Software Feedback Software User Testing Reporting Tools 78

Userpilot

APRIL 26, 2022

Want to accelerate your SaaS product but don’t know how to drive adoption? Product adoption isn’t complete until users adopt all the features they need to achieve their goals. So, let’s see what you can do to improve feature adoption and ensure a high customer retention rate.

Analytic Tools 90

Analytic Tools Research Software Onboarding KPIs Data Visualization 90

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions.

User Testing 89

User Testing Research Software Customer Experience Feedback Software 89

Mixpanel

FEBRUARY 16, 2024

This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. Mixpanel is both a highly technical product and also one that anyone should be able to use. That’s our situation here at Mixpanel. Here are a few ways we do it.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! Userpilot is a growth platform with advanced feedback and analytics functionality.

Analytic Tools 77

Analytic Tools Feedback Software Research Software Product Research 77

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. This helps you drive retention which is the lifeline of every saas business. This helps you drive retention which is the lifeline of every saas business.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? What is a Go-to-Market Strategy? Get feedback from at least five customers, but many as possible.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Customer interviews are a great source of qualitative feedback about customer needs and expectations.

User Testing 82

User Testing Product Research Data Visualization Research Software 82

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Userpilot

JUNE 17, 2024

Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention. Lower customer acquisition cost.

Analytic Tools 76

Analytic Tools User Testing Onboarding KPIs Customer Experience 76

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 128

User Testing Customer Feedback Customer Experience Data Visualization 128

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The event is for anyone responsible for driving growth for their product. But how do you do that?

Customer Experience 93

Customer Experience User Testing Customer Feedback Research Software 93

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. In 2021, Torres published her book “Continuous Discovery Habits” on how to foster the habits of sustained discovery in product teams.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. What is customer feedback software?

Feedback Software 17

Feedback Software Data Visualization Customer Feedback Analytic Tools 17

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. If you are not performing the above activities, your role may be an another approximation to a Product Manager role. Ultimately the accountability lies with the Product Manager. Specialist PM Roles.

Technical Review 159

Technical Review Research Software Product Management Product Manager 159

Mixpanel

FEBRUARY 23, 2024

Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be. Segment is a data pipeline tool that collects first-party customer data and sends it to different destinations, so it requires users to go through more setup than the average SaaS tool.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Let me clarify that by channel partner I mean a large ecosystem of value added resellers (VARs), solution providers, service providers/managed service providers and systems integrators (SIs). Customer Acquisition.

Technical Review 75

Technical Review Systems Review Analytic Tools Research Software 75

Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. But navigating the complexities of product expansion can be tricky. There are four types of Product Market Expansion strategies.

Research Software 76

Research Software Feedback Software Analytic Tools User Testing 76

Userpilot

MAY 17, 2024

Looking for the perfect product feedback tools for collecting insightful data? With so many similar tools available on the market, it can seem difficult to pick the best one for your company. TL;DR A product feedback tool is software designed to simplify the process of gathering, organizing, and analyzing user feedback.

Feedback Software 52

Feedback Software Data Visualization Analytic Tools Research Software 52

Userpilot

AUGUST 30, 2024

Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. Get your free Userpilot demo today! Why should you conduct a competitor analysis?

Analytic Tools 84

Analytic Tools Feedback Software Research Software Data Visualization 84

Userpilot

JULY 14, 2023

We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Implementing a product analytics framework enables data-driven decision-making, leading to higher customer satisfaction, loyalty, and retention.

Analytic Tools 69

Analytic Tools Data Visualization Feedback Software Research Software 69

Userpilot

FEBRUARY 27, 2023

Appcues or Spekit – which is the best tool for customer feedback for your SaaS? And is there a better in-app onboarding software that would better fit your needs? Why choose Appcues though if Userpilot can provide you with a more robust customer feedback toolkit, without the hefty price tag?

Feedback Software 52

Feedback Software User Testing Analytic Tools Customer Feedback 52

Userpilot

OCTOBER 27, 2022

Looking for the best customer feedback tool for your SaaS company? There are plenty of solutions for customer feedback on review sites, but they don’t make the choice any easier. Customer feedback is any information provided by customers about their experience with a product or service.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Research Software 52

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

FEBRUARY 21, 2023

Appcues or Walkme – which is the best tool for customer feedback? And are there any in-app onboarding software alternatives that might fit your needs better? With so many different customer feedback tools on review sites, it’s a bit tricky to really choose one.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

MAY 20, 2021

Collecting product feedback is one of the most undervalued processes when it comes to achieving SaaS product-led growth. Using the right product feedback tools can help you gain valuable insights quickly and help identify if your product is actually working well for your users. Table of Contents.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS.

Analytic Tools 110

Analytic Tools Feedback Software Research Software Data Visualization 110

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Lenny Rachitsky

SEPTEMBER 17, 2024

Unfortunately, there isn’t consensus in the market for what that proof looks like or how far along you need to be in order to raise, and each investor has a different approach to picking their investments. Some founders raise a seed with a built product and paying customers; others simply have a deck and an idea.

Data Visualization 135

Data Visualization Research Software User Testing Customer Experience 135

ProductPlan

SEPTEMBER 2, 2022

Product teams carry this burden alone without the help of proper tooling for far too long. Launch Management is a first-of-its-kind tool for product teams that helps you wrangle the chaos of a product launch. We are incredibly excited to show you how you can guarantee launch readiness, all within a single platform.

Reporting Tools 81

Reporting Tools Customer Communications Research Software Marketing 81

Mixpanel

FEBRUARY 2, 2021

No more data history limits on all new Free, Growth, and Enterprise Plans. A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone. But our old plans were too limited for startups to try out the product, and grow sustainably. . All customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. You could only exchange multimillion dollar derivatives on some kind of energy platform. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

Positioning 108

Positioning User Testing Product Research Data Visualization 108

ProductPlan

MAY 21, 2019

Enterprise. Enterprise. Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. You can’t count on anyone being knowledgeable about your particular product’s features, limitations, customers or roadmap.

User Friction 59

User Friction Research Software User Testing Customer Experience 59