Productside

APRIL 2, 2025

Watch our next webinar for expert insights on whats replacing SAFe, how AI is reshaping teams, and what lean enterprise product development looks like in 2025. Whats been your biggest challenge in refining product-market fit? Share your thoughts in the comments or connect with us on LinkedIn.

Data Visualization 177

Data Visualization User Testing Product Research Reporting Tools 177

Lenny Rachitsky

NOVEMBER 24, 2024

No one knows your vision and product as deeply as you do. Enterprise sales is a long game: In highly regulated industries or with large enterprise deals, expect timelines to stretch. Use that knowledge to connect with potential customers. Salespeople can’t replicate the passion, vision, and insights you can offer.

User Testing 122

User Testing Product Research Customer Feedback User Friction 122

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

The Product Guy

OCTOBER 9, 2018

Management often believes that poor strategy can be made up by iterating/or pivoting execution, where operational expenditures are relatively low as compared to capital-intensive enterprises. Fortunately, I was paired with a mentor, Vikas Batra, who has several years of product management experience in enterprise telecommunications hardware.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

bpma ProductHub

JULY 3, 2018

Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. But not everybody thinks as such. Not because customers don’t want the “best experience”.

Customer Experience 199

Customer Experience Enterprise Product Marketing Marketing 199

The Product Guy

MARCH 12, 2020

At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. We agreed that our number one priority had to be achieving Product/Market Fit. More About The Product Mentor. Better Products. Better Product People. Better Decisions.

User Testing 405

User Testing Customer Experience Product Research Framework 405

Product Talk

OCTOBER 2, 2024

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. We are here to enable our peers in engineering, product design, and product marketing with a clear understanding of the problem, so that we can discover and deliver the product our customers love.

Feedback Software 249

Feedback Software Customer Experience Data Visualization User Testing 249

The Product Guy

SEPTEMBER 27, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Enterprise.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

NOVEMBER 29, 2024

We’re tasked with achieving product-market fit and driving growth, but we have no direct control over the people who build, market, and support it. Most new products never find their product-market fit. Understanding the product metrics Let’s have two products – A and B.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Our guest is Ajit Ghuman. Next, we move to packaging. Our guest is Ajit Ghuman.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

The Product Guy

APRIL 21, 2019

If your product modification doesn’t stick, start thinking about new development opportunities or discontinuation. Keep evolving and developing your secret menu items and focus on being more customer & product-centric. More About The Product Mentor. Better Products. Better Product People. About Anthony Lazarus.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 181

Product Research Customer Experience User Testing Entertainment 181

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

Alchemer Mobile

SEPTEMBER 28, 2023

Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing In September, we released updates to the library of Alchemer Workflow Initiators.

Feedback Software 185

Feedback Software User Testing Customer Feedback Customer Experience 185

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Better Products.

Technical Review 398

Technical Review Product Management Product Manager Research Software 398

Mind the Product

AUGUST 24, 2017

I showcase how I’ve helped enterprises rekindle their capability and culture of experimentation and learning. Lean Enterprises’ consider four main domains: Explore early stage initiatives that are bets for the future with high degrees of uncertainty. What are the key aspects to consider? Where should you start?

Enterprise 194

Enterprise Strategy Product Marketing Marketing 194

The Product Guy

JANUARY 5, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Product Management Unpacked

SEPTEMBER 29, 2021

Why the MS in Product Management degree? I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success.

Product Management 217

Product Management Product Manager Product Research Management 217

The Product Guy

DECEMBER 6, 2018

Fourth step is speaking with customers, running experiments and/or using existing customer/product/market data to validate/invalidate hypotheses. Rashid works as a product manager, focusing on small business segment, at ADP Canada. More About The Product Mentor. Better Products. Better Product People.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects. More About The Product Mentor. Better Products. Better Product People.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

The Product Guy

FEBRUARY 3, 2019

John Kresse is a mobile product manager at Barnes & Noble. John started in sales, transitioned to B2B product marketing, and now manages the mobile website for the largest bookstore in the world. More About The Product Mentor. More About The Product Mentor. Better Products. Better Product People.

User Testing 311

User Testing Customer Feedback Product Management Product Manager 311

Alchemer Mobile

MAY 19, 2021

Unify data and simplify partner integrations with enterprise-class security and reliability. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

Framework 170

Framework Startups User Testing Onboarding KPIs 170

Spice Catalyst

FEBRUARY 20, 2024

In the article for small business, author Gwen Payne includes product management and product marketing. These updates encompass a range of strategies that can significantly benefit small enterprises in their online endeavors. This article delves into pivotal aspects…

Product Marketing 78

Product Marketing Marketing Product Management Product Manager 78

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). They buy more (more products, more licenses, more months). They group and align these unmet needs as opportunities under their desired product outcome. People who speak different languages will buy (from English to Spanish).

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

FEBRUARY 18, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Our guest is Ajit Ghuman. Next, we move to packaging. Our guest is Ajit Ghuman.

Product Research 156

Product Research Differentiation Customer Feedback Data Visualization 156

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 theories, frameworks and approaches?—?for

Books 187

Books User Testing Product Research Inbound 187

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Enterprise Level ($100,000 +). Paid marketing activity will be important here, as will brand equity.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Coalition

JANUARY 24, 2021

For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year. If you are trying to double down on enterprises, you might want to have a more significant percentage coming from that segment.

Analytic Tools 197

Analytic Tools Customer Experience B2C Enterprise 197