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Startups, scale-ups, and unicorns get all the press – but there are an awful lot more product people working at large organisations. Katie Saindon, Senior Manager of ProductManagement at GE Healthcare, is one of them. Katie Saindon, Senior Manager of ProductManagement at GE Healthcare, is one of them.
He illustrated how seemingly similar products can have incredibly disparate requirements, and how, with a focus on functional jobs, we so often ignore the nuance of emotional and social job stories. These considerations, he emphasised, allow us to uncover “hidden user needs” Productmanagement is people management.
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