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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Enterprise sales cycles are 6-18 months, with dozens of touches and contributions from every department.

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How our infrastructure scales alongside our customers

Intercom, Inc.

We have truly global ambitions to bring our mission of making internet business personal to the biggest enterprise customers across the world. This is the third post in a series exploring the ways Intercom has scaled key functions to support the needs of enterprise customers. We’re growing alongside our customers. Can Intercom do that?

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Deployment Choices for eG Enterprise

eG Innovations

What are the deployment models for eG Enterprise: SaaS/Cloud or on-premises? You have two choices when deploying eG Enterprise: You can choose to use eG Enterprise as a fully hosted SaaS offering, removing the need for you to invest in infrastructure and host the monitoring manager. Where is the eG SaaS offering located?

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To PLG or not to PLG

The Product Coalition

Specifically, if you’re planning on enterprise contracts of $10k+ a year, those are almost impossible to do with PLG. It means saying NO to those enterprise customers that you’re so used to getting with additional services and customizations. With outbound enterprise sales, you need to reach out to many people to get some calls.

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Making SNMP Monitoring Scalable, Reliable and Extensible with eG Enterprise

eG Innovations

Using SNMP MIB-II, a network monitoring system like eG Enterprise can discover the network interfaces on a device, determine the status of each interface and track the traffic in and out of each interface. How eG Enterprise Supports SNMP Monitoring? Therefore, eG Enterprise supports both SNMP polling and traps.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows. We need to tell the story from their perspective.

Outbound 177