Remove Enterprise Remove Onboarding KPIs Remove Outbound
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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? Rarely pays out.

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50+ Best User Onboarding Tools for SaaS [Updated for 2024 & Categorized]

Userpilot

Let’s face it: without the right user onboarding tools , you can’t deliver a great onboarding experience for your new users. And without a great onboarding experience, your users don’t activate and churn. What are the best user onboarding tools for SaaS in 2024? Email onboarding tools. Video onboarding tools.

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To PLG or not to PLG

The Product Coalition

There’s lots of writing about Product Led Growth (PLG). Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. Trust me — there are zero sales-led startups with good onboarding.

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What is the Go-to-Market Strategy for AI Products? by Maja Voje

Userpilot

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Learn from Maja Voje how to choose the right GTM motion for your AI product.

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Customer Success Models: How to Choose the Right One for Your SaaS?

Userpilot

TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals. A low-touch model relies on automation and self-service resources to onboard and support customers with little direct CSM involvement. Let’s get right into it!

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Spending $300 to acquire customers for a $99 product isn’t economical. Some industries are used to PowerPoint sales presentations, handheld onboarding and onsite training.

Outbound 177
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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.