The Product Coalition

OCTOBER 12, 2020

The reality was, though, that Covid had impacted marketing budgets across all industries, most of the time in a drastic way. The big issue was that in the context of very low budget, the extra data was just a nice-to-have for marketing teams. Very quickly, we were able to build a significant lead flow (up to 350k ARR by end of April).

Startups 166

Startups Data Visualization KPI Analytic Tools 166

Intercom, Inc.

AUGUST 30, 2022

By building a strong business tech stack for your startup – covering everything from incorporation to growing long-lasting customer relationships – you can not only win back time and establish best practices, but create a solid foundation for your business to grow. Ready to take your startup to the next level?

Reporting Tools 163

Reporting Tools Customer Communications Analytic Tools Data Visualization 163

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? While the previous section mentioned the importance of digital transformation, let’s dive deeper into the specific benefits enterprises can expect and showcase the urgency of embracing this change.

Enterprise 121

Enterprise Research Software Feedback Software Strategy 121

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

AUGUST 21, 2018

Chatbots push salespeople and marketers past the physical limitations of being human: our need to sleep, our loathe of repetitive tasks, our inability to multitask conversations. Enterprise bot. Enterprise Bot – move high-value customers faster through the funnel. Out of office bot. Pricing page. Competition bot. Level: Easy.

Marketing 163

Marketing User Testing Customer Experience Enterprise 163

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 125

Startups Fractional CTO Technical Review Software Review 125

Userpilot

DECEMBER 8, 2024

Well, I reviewed 40 session recording options in the market and handpicked the top 10 for startups, mid-market companies, and enterprises to review. Includes 5,000 session replays, available across all plans, with options for add-ons on Growth and Enterprise tiers. Free plan available for startups and small teams.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Reporting Tools 82

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

NOVEMBER 7, 2024

Best customer success software for startups and small companies. Top customer success management platforms for mid-market and enterprise companies. Zapscale – from $500/month to $2000/month and customizable enterprise packages. Userpilot – from $250/month to $800/month and customizable enterprise packages.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Reporting Tools 86

The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

Analytic Tools 121

Analytic Tools Research Software Startups Development 121

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Coalition

DECEMBER 22, 2022

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. The SaaS market has increased from $31.5 billion since 2015.

Analytic Tools 118

Analytic Tools Data Visualization Reporting Tools Startups 118

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. It’s like a sprint towards the enterprise phase – increasing revenue and expanding at pace with a large amount of board interaction. Preparing for the C-Suite.

User Testing 214

User Testing Product Research Customer Feedback Customer Experience 214

The Product Coalition

APRIL 13, 2020

How many startups will survive the COVID-19 economic crisis ? Startups that have started producing their products in China are at risk of experiencing considerable damages or disappear at all. Enterprises are actively thinking about how to find alternative suppliers. How will it look like?—?the And what’s most important?—?what

Startups 129

Startups Travel Finance Product Research 129

The Product Coalition

NOVEMBER 27, 2023

This action not only creates new, frequently recurring revenue streams, but it also raises the value for enterprises. Horizontal SaaS has been around considerably longer than Vertical SaaS, has a larger market, and is more difficult to saturate. A guide to vertical strategy implementation for SaaS startups: Tips included 1.

Research Software 131

Research Software Feedback Software Reporting Tools User Testing 131

Lenny Rachitsky

APRIL 18, 2024

They possess an unwavering conviction in their startup’s potential, even in the face of daunting obstacles. Understanding the distinction between a genuinely innovative startup idea and one that merely garners initial enthusiasm can save founders time, resources, and energy in the long run, steering them toward more promising ventures.

Startups 118

Startups Feedback Software Crowdsource Customer Feedback 118

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 189

Customer Experience Onboarding KPIs User Testing Customer Feedback 189

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. The key here is to keep the cost of customer acquisition down. Managing your support.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. . Can you describe it for your startup?

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. Venture Building 1.

Books 185

Books User Testing Product Research Inbound 185

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. In recent years we have increasingly focused on upmarket, enterprise-scale customers. When we view bigger customers through this lens, we don’t focus on their employee count, revenue, or market capitalization. Whoever does it fastest will win.

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

MAY 9, 2023

Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. To PLG later?

User Testing 146

User Testing Feedback Software Analytic Tools Outbound 146

Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. Ten years later, there’s still a sense that startups can simply develop a product, lean back, and let the software do all the work. Self-serve software is great, but startups need humans, especially for sales, support and success.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Intercom, Inc.

DECEMBER 12, 2019

Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Vidyard did the opposite. Research supports this view.

Reporting Tools 169

Reporting Tools Research Software Onboarding KPIs Customer Experience 169

The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. Aftermath The decade after the dot-com crash was known as a period of limited cash investment and skepticism towards technology startups.

User Testing 146

User Testing Development Customer Experience Product Research 146

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 148

Product Research Customer Experience User Testing Entertainment 148

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines 155

Airlines Magazine Advertising Travel 155

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. They provide high-quality web and mobile app development for SMBs and enterprises all over the globe. The Software House Min. project size: $10,000+ Hourly rates: $25? $49

Analytic Tools 138

Analytic Tools Research Software Software Development Software Developers 138

Intercom, Inc.

APRIL 4, 2019

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JUNE 6, 2019

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. You’re currently head of marketing at MadKudu. Liam: Thanks, John.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151