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Product-Led Growth Is a Misleading Name

The Product Coalition

The market, however, understood it differently. It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money.

Naming 135
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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator. Are there capacity or incentive issues?

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Lying To Customers

Mironov Consulting

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Expect account-level distrust, bad blood, and a search for who’s to blame.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

You blame the market, but often that’s just overlooking the real problem. An economic downturn, a war — you name it. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? It’s an opportunity for clarity.

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Delegation for Product Leaders

Mironov Consulting

A topic that’s come up several times recently in my product leader coaching sessions: how much to delegate to the (individual contributor) product managers on our teams – including different ways of building product skills and balancing personal empowerment against good results. ” But we need good results, not just less work for me. .”

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

To grow our customer base and market share? A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. How should I respond? To generate profit?

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Permission To Stay Focused

Mironov Consulting

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway.    Lately, I’m calling this permission to stay focused.