Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 116

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Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

AUGUST 30, 2024

Salesforce competitor analysis Unlike other CRM platforms, Salesforce focuses exclusively on large enterprises rather than SMBs. Despite that, its entry-level plan is still cheaper than competitors at just $25/user/month — but Salesforce does lack a freemium version.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

APRIL 22, 2024

Miro uses an optimized pricing model that caters to different market segments Miro’s customer acquisition and PLG strategy involves using a freemium model and pricing structure that caters to the specific needs of different users. From small teams to large enterprises, Miro offers solutions that address their challenges.

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

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Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Selling SaaS products with a transactional sales model is still a lot easier than going for enterprise customers though.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

OCTOBER 29, 2020

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. We were pretty Dublin-heavy in terms of our hiring early on because all the money goes into product at the start and we’d decided we wanted to consolidate product in Dublin.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships.

User Testing 65

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Userpilot

JULY 2, 2022

It all boils down to your product’s complexity and how expensive your subscription fee is. You may want to give a longer time frame if your product takes more time to set up, or you’re running an enterprise SaaS that needs management buy-in. Otherwise, a 14-day trial is fine. However, the industry average is 25%.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Customer Experience 165

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Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. What Is a Go-To-Market (GTM) Strategy For SaaS? Am I competing with SMB markets, mid-markets, or enterprises?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Larger organizations can opt for its enterprise solution, Analytics 360.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience.

Marketing 57

Marketing User Testing Outbound Reporting Tools 57

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. Conclusion Throughout our look at market research, we’ve seen its importance and impact.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. And we made it low friction because our customers were developers, ones that might want to get their hands on the data, start working with that building analytical products. We had high relevance. And over the first three and a half years we did exceptionally well.

Customer Experience 8

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Userpilot

MAY 19, 2021

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Business of Software Conference

JULY 26, 2016

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Bruce McCarthy: Product Culture Eats Execution Culture. Bill Janeway: The Rise & Fall Of Enterprise Software. Isa Watson: Making Workplaces Work For Humans.

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Weak Development Team Data Visualization Customer Feedback Customer Experience 70

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137