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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Supporting tech. This is a valid question. Apptentive.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. What is the importance of digital transformation?

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The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Unify data and simplify partner integrations with enterprise-class security and reliability. Supporting tech. Mobile in-app feedback tools & solutions.

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). I call this “building enterprise software while bypassing customer requirements at scale”.

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Product In The Enterprise – Alicia Dixon on The Product Experience

Mind the Product

Working in an enterprise gets much less respect – but being successful in a large firm is no picnic. The post Product In The Enterprise – Alicia Dixon on The Product Experience appeared first on Mind the Product. Working in an enterprise gets much less respect – but being successful in a large firm is no picnic.

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10 Scaling Tips for Product People

Roman Pichler

A small group of qualified individuals who have the right skills and motivation can be more productive than many individuals who lack the necessary expertise and act out of obligation. Once you’ve validated key UX and technology risks, scale by asking the team to split up. 1 Involve the Right People. 2 Don’t Scale Prematurely.