The Product Guy
APRIL 15, 2025
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles?
The Product Guy
APRIL 16, 2020
In this talk we’ll discuss different team structures and how to avoid some common pitfalls that arise as small group behavior gives way to large group behavior. In a recent live stream from one of our mentors of The Product Mentor , Patrick Hoffman, lead a conversation on this topic. Check it out… About The Product Mentor.
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The Product Guy
NOVEMBER 14, 2024
Tom : Tailor your messaging to address the specific concerns of each stakeholder group. Aarti : Showcase measurable results like improved customer satisfaction and achieved business goals. Q: What are the best metrics to measure a leader’s ability to uplevel their team?
Intercom, Inc.
OCTOBER 8, 2020
And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Meeting the needs of an enterprise buyer.
The Product Guy
MARCH 5, 2020
– and, although we wish it were true, one message or document doesn’t work for all groups. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products.
The Product Guy
MARCH 12, 2020
From this, I further segmented into logical groupings based on the types of problem the feature was looking to solve. This was helpful for two reasons: it enabled each stakeholder to ensure all of their ideas had been represented (aside: listening increases your influence ), and it introduced the concept of groupings (or “themes”).
The Product Guy
DECEMBER 23, 2018
To better serve customers, it is important to group customer into segments based on their needs, behaviors and attributes. Customer segmentation is the practice of dividing customers into groups based on common characteristics so that companies can build products to each specific group effectively and appropriately. Jeremy Horn.
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