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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

You’ll learn the ingredients of a winning modern support tech stack and the key ways to optimize your stack through a proven framework. But many support teams – especially those in the enterprise space – worry that “ripping and replacing” their tech stack will be costly: time-wise, cognitively, and financially. Let’s dive in.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. theories, frameworks and approaches?—?for Putting together the list was harder than I thought. by Justin?—?Takes

Books 187
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How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

Moving upmarket: Court enterprise customers. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. It doesn’t tend to support enterprise software, but product-led companies can do really, really well there.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it.

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Assembly required – 45 sales tools to build the ultimate tech stack

Intercom, Inc.

The good news, particularly if you’re just getting started, is that you really only need two things: a framework for evaluating new tools and a few recommendations to kick off your search. An enterprise software company, on the other hand, may need a robust suite of integrated tools to help them manage long, multitouch sales cycles.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Outbound Marketing. With outbound marketing, you’re more proactive.