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I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. But I find they don’t map well to enterprise companies.
As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams. At this stage, many companies become obsessed with tracking sales activities, especially if they’re doing outbound sales.
Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency. For everyone else, it’s the outbound sales process – figuring out the efficiencies, figuring out how to leverage your contacts to get referrals, figuring out how to break into enterprise accounts.
So they created a software that provides control, visibility, and payment methods for corporate finance teams. So we said, “How can we take the innovation around payment and integrate it into a piece of software that will make it usable for finance teams and modern companies?”
Moving upmarket: Court enterprise customers. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. It doesn’t tend to support enterprise software, but product-led companies can do really, really well there.
But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it.
What are the deployment models for eG Enterprise: SaaS/Cloud or on-premises? You have two choices when deploying eG Enterprise: You can choose to use eG Enterprise as a fully hosted SaaS offering, removing the need for you to invest in infrastructure and host the monitoring manager. Where is the eG SaaS offering located?
At Slack, she rose through the ranks from an Account Executive to a Senior Enterprise Leader, and by the time she left Slack six years later, their revenue had grown from about $12 million in ARR to more than a billion dollars. By the time that I actually left Slack, I was senior manager of enterprise. Is it true enterprise?
Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. We haven’t done any outbound marketing such as cold leads,” she says, letting us know that you don’t have to utilize every marketing variation. What is Product-Market fit?
The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.
I worked in healthcare, finance, media, in education. I’ve learned how enterprises work, how they make decisions and purchases, how each job has its role in a corporation, and how everybody operates. You learn how to be very political to create alliances that allow you to climb up. It teaches you some bad habits as well.
Finance and LinkedIn self-reported job titles. Even with a long history in enterprise product roles, finding the next role was not easy. The external recruiter, outbound talent scout, the internal recruiter, the coordinator, the manager, the interview panel, the receptionist. Interviewing both requires and builds stamina.
Before I was a sales manager at Slack, I was an Enterprise AE for a few years and I was also an AE for five years before coming to Slack. As a Series A business, we have teams in Sydney, Dublin, and LA, and a mixture of inbound and outbound now. Finance needs to be aware of it. Let’s get this figured out.”
Are you selling more to enterprises? You have to have an understanding of how much of your business is enterprise versus SMB. A million things going on outbound-driven, rapidly changing. To answer your question about products specialization, in particular at Zuora, which is commerce billing and finance.
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