The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. Finally, make sure to focus on the highest value product initiatives.

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Startups User Testing Product Manager Product Management 78

The Product Coalition

JUNE 18, 2023

You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially. That’s the whole reason VCs invest in startups. If you are only beginning, it’s clear why.

Naming 134

Naming User Testing Weak Development Team Feedback Software 134

The Product Coalition

MARCH 17, 2021

A Growth PM focuses on all aspects of an already launched product to improve either customer retention, revenue or product market fit. If a PM lies in this quadrant, the product manager could be a PM for a specialty piece of enterprise software or a specialty use of a piece of enterprise software(For eg.

User Testing 118

User Testing Product Manager Product Management Product Research 118

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 188

Analytic Tools Customer Experience B2C Enterprise 188

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Manager 157

Product Manager Product Management Management Management 157

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Enterprise : Contact for custom pricing.

Data Visualization 75

Data Visualization Analytic Tools Feedback Software Reporting Tools 75

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. But I found the Netflix example to be a more interesting one.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. One was 9K and the other was 7K.

User Testing 108

User Testing Workshop B2B Leadership 108

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. And they go far beyond the product itself. Are you up for the challenge?

User Testing 148

User Testing Framework B2B Document 148

Alchemer Mobile

MAY 7, 2020

For example, using the Apptentive Apptimize Integration enables you to use Apptentive Surveys to ask customers who have seen a specific variant of a given experiment about their experience. Unify data and simplify partner integrations with enterprise-class security and reliability. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 17, 2023

We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products.

Analytic Tools 76

Analytic Tools Feedback Software Research Software Product Research 76

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Product Research 83

Userpilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? Segmentation Segmentation allows you to group users with similar needs or preferences together so that you can personalize their product experiences to make them more relevant. G2 rating: 4.4

Analytic Tools 88

Analytic Tools Feedback Software Reporting Tools Data Visualization 88

The Product Coalition

MAY 11, 2020

Photo by Johannes Plenio on Unsplash Enterprise Product Managers are a bit different compared to the others. One particular issue that I often see is, whether to scale up a product quickly or not. For example if we have an ecommerce product, there might be infrastructure dedicated to search, payment, and loyalty points.

User Testing 100

User Testing Product Manager Product Management Product Research 100

The Product Coalition

SEPTEMBER 19, 2021

When you consider the alternatives to your product, it’s important to understand what your potential customers actually use to solve the same problem , not what direct competition you face. Here is another example back from my days at eBay: as you probably know, eBay started by creating a marketplace for C2C (consumer to consumer) selling.

User Testing 145

User Testing Customer Experience Product Research Startups 145

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

The Product Coalition

JANUARY 16, 2022

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. In this example, the roadmap had to address the content as well?—?not an actual coach quality.

Roadmap 158

Roadmap Data Visualization Customer Experience User Testing 158

Userpilot

AUGUST 30, 2023

The expert speakers at Product Drive 2023 will answer these and many more questions. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product marketing speaker.

Customer Experience 92

Customer Experience User Testing Customer Feedback Research Software 92

Mixpanel

MARCH 30, 2020

So to close out women’s history month, we’ve compiled a list of women who are active on social media (primarily Twitter or LinkedIn) across the product management career stack, including past examples, future leaders, and those already occupying the elusive C-Suite. You can find Kasey Cuppoletti on Twitter and LinkedIn.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

Userpilot

JULY 24, 2024

Best books for associate product managers Starting a career in product management can be daunting, but having the right resources can make a world of difference. “Lean Product and Lean Analytics” by Ben Yoskovitz and Alistair Croll : A guide to using data for informed product decisions.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. They don’t actually use the product, or not as frequently as you would like them to. for example, SMB vs. enterprise.

User Testing 110

User Testing Customer Experience B2B Reference 110

Userpilot

FEBRUARY 20, 2023

It’s best known for its in-depth analytics features , but it also allows you to collect user feedback and offers a range of in-app onboarding features, which you can use for both web and mobile products. For example, this could be 1) logging in 2) inviting a teammate, and 3) sending them a message. For example, Stefan R.,

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Reporting Tools 91

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. Some examples of user segments include power users, inactive users, new users, free trial users, etc. User persona example. For example, Postfity offers incentives to customers to participate in user interviews.

User Testing 88

User Testing Research Software Customer Experience Feedback Software 88

Gainsight

OCTOBER 12, 2021

Laura Fay, VP & Managing Director, Product and Offers Research, TSIA , brings her expertise to the talk: Product Led Growth for Enterprise. From her vast product experience, Laura understands the challenges and benefits of identifying the most impactful practices in product-led management and growth in SaaS.

Analytic Tools 52

Analytic Tools Research Software Data Visualization User Testing 52

Userpilot

FEBRUARY 21, 2023

The majority of Heap's clients are large enterprises, like Uber or Salesforce. Heap analytics features Heap claims to be the only analytics tool that enables product managers to collect complete data about their users' interactions with the product. This allows product teams to group users who meet certain criteria.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Will the [target persona] buy this product? How should I change the UX of [feature]?

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User Testing Customer Feedback Customer Experience Data Visualization 127

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

JULY 9, 2021

She coaches teams on how to collect meaningful customer input and use it to make product decisions on a daily basis. The teams she coaches are from both early-stage startups and multinational enterprises in different industries. Product Management Books #3 – The Making of Product Managers [NEW! ].

Books 98

Books Research Software Feedback Software Analytic Tools 98

Mind the Product

DECEMBER 1, 2016

“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook , author Dan Olsen details a six-step process to achieving product/market fit: Determine your target customer. That is an example of a leading question.

User Testing 70

User Testing Product Research Customer Feedback Customer Experience 70

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. The two most important elements of your model are: How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc.

User Testing 65

User Testing Outbound B2B Inbound 65

Mixpanel

APRIL 27, 2022

Right on our website, you could play around and test the product. And even though Bananatag was an enterprise company, we still saw some of the same benefits there. I’ve gotten the opportunity to work on implementing all kinds of PLG product functions and features—experience I’m putting to use now at Hootsuite.

Data Visualization 80

Data Visualization Customer Experience User Testing Customer Feedback 80

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Let's look at some examples. In the email marketing space, we have multiple companies valued at $1B+: Marketo, HubSpot, and Mailchimp. The reverse also happens.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 88

Analytic Tools Research Software Data Visualization Onboarding KPIs 88

Product Innovation Educators

JUNE 20, 2016

He wrote the step-by-step guide for implementing Lean startup practices, titled Running Lean , created the Lean Canvas tool, and blogs regularly about these topics at www.leanstack.com. Now he has a new book about applying Lean Startup principles to go from new product concept to a product that is achieving predictable success with customers.

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User Testing Customer Experience Product Research Product Manager 54