Enterprise Events Marketing Outbound 
Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Companies in the foreign exchange markets make a lot of money. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score.
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Intercom, Inc.
NOVEMBER 14, 2018
For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. This KPI is also referred to as Marketing Qualified Leads (MQLs).
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
Intercom, Inc.
JUNE 21, 2018
Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. We have webinars, virtual events, books – we do everything now.
Userpilot
JUNE 29, 2023
Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Some use case examples are: Define Enterprise free trial accounts automatically in Userpilot. Define audience segments for new leads who come from a particular marketing campaign. out of 5 in G2.
Revulytics
FEBRUARY 12, 2019
These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups? The same data can help in tracking profitability.
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