article thumbnail

How To Make Generative AI Your Market Research Intern

Product Management University

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

article thumbnail

504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

article thumbnail

Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association

Alchemer Mobile

Since I joined Alchemer, I’ve had the vision first to improve product performance and operations, followed by product delivery and engineering, and now I want to help our customers gain insight and business value from their data,” said Brandi. Our mission is to give every customer and employee a voice, and to make every voice matter.

article thumbnail

510: How to use these AI tools to create a product brief – with Brian Collard

Product Innovation Educators

AI can help in many parts of making a product, from research to writing product plans and documents. To use AI well in product management, we need to know how to ask it questions (called prompt engineering), balance AI ideas with human know-how, and always double-check AI’s work. He mentions using tools like Perplexity.ai

article thumbnail

505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD

Product Innovation Educators

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Innovation is the economic engine for organizations and a key source of new value. We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share.

article thumbnail

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research. 15:02] What’s the best way to identify those needs using market research?