Userpilot

MAY 14, 2023

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software Reporting Tools 87

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 89

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 89

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. What follows is a lightly edited transcript of the event.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 90

Research Software Analytic Tools Product Marketing Product Research 90

Iteratively Blog

APRIL 7, 2020

What are your thoughts on having engineers write tracking code?" Breaking it down, what they want to know is essentially the difference between using tools that autotrack analytics versus having their engineers programmatically add tracking code, and which one is better for their company. Defining implicit and explicit event tracking.

Events 97

Events Data Visualization Analytic Tools Feedback Software 97

Roy Madden

APRIL 4, 2022

Market Intelligence. Speed up your market intelligence by 70% with Leo Web Alerts. The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Meet Leo, Feedly’s AI Engine.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Intercom, Inc.

MARCH 15, 2018

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. The tenets of foundation engineering at Stripe.

Engineering 214

Engineering Feedback Software Onboarding KPIs Management 214

bpma ProductHub

SEPTEMBER 4, 2017

Brian will be hosting the next BPMA event titled “Becoming a Phenomenal Product Manager and Getting to the Next Level” on September 14th, 2017 at Wayfair, 4 Copley Place, Boston MA. For example, I’ve had engineering teams that were all over the map. If it’s an engineering manager, are they driven by moving their career up?

Events 150

Events User Testing Presentation Customer Experience 150

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 87

User Testing Data Visualization Research Software Feedback Software 87

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 81

Data Visualization Analytic Tools Customer Experience User Testing 81

Lenny Rachitsky

APRIL 11, 2024

examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. This entails scaling the demand source, investing in channels beyond warm intros, such as cold outreach, content creation, or community events. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat.

User Testing 92

User Testing Framework Product Marketing Marketing 92

Mixpanel

JANUARY 3, 2022

Engineers are always looking for ways to differentiate themselves. Here are four ways you can position yourself as the go-to engineer for everything product analytics—and simultaneously make yourself invaluable to both the product and engineering teams. Spearhead a slick analytics implementation. You’d be celebrated.

Analytic Tools 59

Analytic Tools Data Visualization Engineering Weak Development Team 59

Intercom, Inc.

AUGUST 15, 2018

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Nick Caldwell: I’m VP of engineering at Reddit.

Engineering 141

Engineering Leadership CTO Coach Feedback Software 141

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 95

B2B Analytic Tools Feedback Software Data Visualization 95

Alchemer Mobile

MARCH 13, 2024

Each year CTA hosts the Tech Summit and the awards are a highlight of that annual event. Since I joined Alchemer, I’ve had the vision first to improve product performance and operations, followed by product delivery and engineering, and now I want to help our customers gain insight and business value from their data,” said Brandi.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

B2B Product Management

FEBRUARY 27, 2023

Engineers as Product Managers Engineers bring many qualities to the table that can make them successful and effective product managers. Many products are now more technical in nature and require knowledge of engineering principles. So having a background in engineering helps become a good product manager.

Engineering 40

Engineering Product Management Product Manager User Testing 40

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 89

Enterprise Strategy Marketing Outbound 89

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. Our big annual event (in Austin, TX this year!)

Events 74

Events Agile Product Research Product Management 74

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Intercom, Inc.

JULY 19, 2018

As up and coming engineers in Silicon Valley, Jean Hsu and Edmond Lau long sought more influence and impact in their respective positions – but they couldn’t shake the feeling of being stuck. Many engineers feel like they must make a jump into management to lead. Jean: Especially with engineering teams.

Engineering 135

Engineering Feedback Software User Testing Leadership 135

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. The goal is to understand the target market, identify unmet needs, and inform product design and marketing.

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Antwak Blog

MARCH 26, 2021

A digital marketer is one who is responsible for creating campaigns and brand awareness online. A digital marketer needs to understand the analytics on how these are working. a digital marketer needs to understand the weaknesses and try to improve its across the digital platform. Basic Steps to become a Digital Marketer.

Marketing 52

Marketing Artificial Inteligence Analytic Tools Weak Development Team 52

Alchemer Mobile

NOVEMBER 28, 2023

Listen to events from CRM, marketing, HRIS, and project management software systems so you can collect feedback in context of your customer’s experience. This month we released six new initiators for ServiceNow, Jira, Oracle Cloud, Greenhouse, HubSpot, and Kustomer. You can view every available initiator here.

Reporting Tools 130

Reporting Tools Feedback Software Customer Satisfaction User Testing 130

Revulytics

AUGUST 28, 2018

Metallica’s data-driven, customer-centric approach can be applied to pretty much any industry that seeks to further engage its users through more relevant and meaningful virtual and in-person events. Putting on live, national and global events is expensive. The same strategy can also be applied for digital events like webinars.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

AUGUST 22, 2024

You will also learn about two alternative product analytics solutions for event tracking; Userpilot and Google Analytics 4. It provides features such as (custom) event tracking , customer segmentation, and multiple analytical reports, for example, funnel and cart analysis. Amplitude tracking is based on events.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. Our big annual event (in Austin, TX this year!)

Events 60

Events Agile Product Research Product Management 60

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Product Research 79

Product Research Feedback Software Research Software Product Marketing 79

Product Talk

NOVEMBER 11, 2020

Due to COVID-19, many of the events on our list had to shift to virtual events. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Even though we may not be able to meet in person, we suspect many of these events will be worth checking out. An Event Apart.

Product Research 253

Product Research Software Review Naming Research Software 253

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. 🧠 Hey there!

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

The Product Coalition

DECEMBER 2, 2021

Search Engine Optimisation (SEO) According to a Google/Ipsos poll from 8,740 people, 1 in 4 users discovers an app through search. In this context, SEO is the practice of optimising and targeting your app and its content towards how people search and how search engines work. The only technical requirement is to have a mobile app.

Research Software 171

Research Software Technology User Testing Strategy 171

Amplitude

SEPTEMBER 28, 2018

Until I watched a talk given by Spenser Skates, co-founder and CEO of Amplitude, my view on product development was focused solely on the engineering side. But Spenser’s presentation opened my eyes to the fact that great products need more than great engineering — they need product analytics, too. Keep products simple.

Engineering 75

Engineering Analytic Tools Customer Experience Data Visualization 75