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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

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Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association

Alchemer Mobile

Each year CTA hosts the Tech Summit and the awards are a highlight of that annual event. Since I joined Alchemer, I’ve had the vision first to improve product performance and operations, followed by product delivery and engineering, and now I want to help our customers gain insight and business value from their data,” said Brandi.

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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

Cristina and I will present the results of this research (and more!) during our presentation Aligned Meets Agile: Secrets to Putting Speed and Strategy to Work Across the Revenue Engine at the SiriusDecisions Summit 2019 (May 5-8 in Austin, TX). Product Management Events This Spring.

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What is Product Management in Tech: Guide to the Role Of A Technical PM

Userpilot

On the other hand, a technical product manager brings in-depth technical knowledge to guide the development process , often working closely with engineering and design teams. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

Cristina and I will present the results of this research (and more!) during our presentation Aligned Meets Agile: Secrets to Putting Speed and Strategy to Work Across the Revenue Engine at the SiriusDecisions Summit 2019 (May 5-8 in Austin, TX). Product Management Events This Spring.

Events 60
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What is a Product Strategy Framework? 11 Steps to Create One

Userpilot

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Insights collected from user interviews, surveys, and other market research will come in handy here.