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I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. How are we building production-quality software?
Every team — from product to marketing, and IT to engineering — is generating data. A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. What Technology Do You Need in Your Stack?
Building great products is hard. It’s even harder when product managers and engineers are bogged down with work that distracts them from their highest leverage activities of identifying problems and building products people want to use to solve those problems. What Is Product Operations? Key Tasks User issues reports.
Product managers (PMs) are ninjas of aligning people, management, and processes. No product tool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a productteam could better work together to meet their common goals and to improve working practices. Test Everything. All product managers love a good test.
Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.
This article is part of a wider guide on how to establish a productdiscovery framework in your organization. Establishing a robust productdiscovery infrastructure at your organization gives you the freedom to focus more of your time on creating, analyzing, and testing customer insights.
Do you know which user experience survey questions to ask? This post lists the different questions to ask users on your survey concerning their experience with your software. We'll also discuss how to conduct UX surveys correctly to get the most out of your user feedback. What are user experience surveys?
Reveal Embedded Analytics Integration is the most important thing to consider when choosing an embedded analytics vendor to partner with. When analytics into an existing application, the user experience, workflows, and branding must flow seamlessly without adding complexity or confusion to your customers.
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Customer experience is so important for product growth and retention. You should digitize your customer experience to better meet customer expectations, cut down on customer service costs, and drive up customer loyalty. Build a knowledge base of self-service support content, including help articles, video tutorials and case studies.
According to Userpilot’s SaaS Product Success Metrics Benchmark report , Fintech and Insurance companies had the second-lowest activation and adoption rates of all industries. This is because the client onboarding process in financial services faces unique challenges. What are they? Book the demo to find out more!
And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. Reasons why customers churn: #1: Customers churn when there is a badproduct-customer fit and your product’s features don’t align with their needs.
Let’s face it: qualitative data analysis is vital to understanding why users act in a particular way and how they feel about your product in a way that quantitative productanalytics can’t. This article will teach you how to analyze qualitative data to inform productdevelopment and improve the product experience.
Integrations also expose the depth and breadth of an SaaS product that may not be immediately apparent. This gives added incentive for a user to open the product, and use it for a longer period of time. These types of integrations can often require complex design, testing, and exception handling requirements. Integration Types.
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? Userpilot is an all-in-one growth platform that helps productteams boost key metrics through contextual in-app experiences. Customer feedback collection.
Looking for inspiration to design a great in-app survey? We’ve compiled the best in-app survey design practices from Asana, LinkedIn, Slack, and more, which gently prompt users to provide feedback. Read the article and learn how to build simple but awesome in-app surveys to collect relevant user feedback with no friction.
Can marketing resource management help streamline your product marketing processes and workflows? Asana – a project management tool that helps you cut tasks into smaller sizes, assign them to relevant teams and individuals, and track progress. The marketing department is one of the most crucial in any company.
Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. Creating a user persona can be hard sometimes.
Wondering which productanalytics metrics you should track and improve to increase your product growth ? You must select the right productanalytics metrics to serve as KPIs (Key Performance Indicators) for your productdevelopment process. What is ProductAnalytics? Let’s dive in!
As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. You can easily create engaging interactive product tours , drive feature discovery and adoption with tooltips and hotspots, or announce new features and updates.
As a product manager or a SaaS company owner, what is your main drive in building new products? Do you consider customer feedback? Should the Voice of Customer influence productdevelopment? You may have realized how customer feedback has become a huge focus in recent years.
What do good product experience examples have in common? In the era of unprecedented customer power, good customer experience is the key to successful product growth. This article considers what product experience is. Good product experience is a key part of the product-led growth approach.
If you get the user onboarding process right, it can be a fantastic opportunity to enhance customer satisfaction – so using an onboarding survey for your SaaS is the way to go. User onboarding is the process of teaching customers how to use your product. You can use the answers to survey questions to personalize empty states.
Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality.
Listening and acting on feedback to close the feedbackloop. Offering self-service support so users can access a help center inside your app. Showing the value of your product by using your product (like Loom and Demio). Collecting passive feedback with in-app surveys , like Miro.
Want to know whether your product is delivering value to customers? Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. There are two main types of customer feedback : direct and indirect.
Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options. Customer education is the process of teaching customers how to efficiently use your product to attain their specific goals. Faster product adoption.
Product management used to be a “fuzzy” discipline within an organization, without a ton of metrics and scrutiny directly applied to it. Products operations is to product management as marketing operations is to marketing. Product ops are better suited to handle those issues and give time back to product managers.
What makes a productfeedback form work? It’s the ability to collect customers’ feedback and insights , which gives you a better understanding of how to make a better product. A productfeedback form lets you gather user feedback about your product.
Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. TL;DR Marketing experimentation helps you come up with ideas, test strategies, identify mistakes, optimize campaigns, uncover opportunities, and make data-driven decisions. This will help you optimize messaging for both new prospects and existing customers.
Making your users feel listened to will increase the possibility of receiving more feedback and reduce the chances of bad word-of-mouth. The Customer Effort Score surveys help you evaluate experience across different touchpoints and proactively fix any issues before users churn. How to measure customer effort score?
As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Thus, NPS can inform your user onboarding and productdevelopment, and help you reduce your churn and increase retention. Promoters are people who would likely recommend your product. Should I use NPS?
Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.
Are you using a friction log to track and prioritize what to improve in your product? In this guide, our aim is to help savvy product managers understand what friction logs are, where you might use them, and how to create them. Product friction describes anything that causes your users difficulty. Not all friction is bad.
And that can leave product managers feeling a little bit like visitors to this town in Ireland. User retention tools – Analytics. All successful product managers are concerned about retention. Software is incredibly competitive and developers cope with that by zeroing in on very tight niches. Why retention matters.
Wondering whether Userpilot or Product Fruits is the best option for your SaaS company? This article is going to dive into the Userpilot vs Product Fruits debate and try to answer a key question: Which is the better tool for user onboarding, as well as other use cases? This offers a depth of personalization that Product Fruits lacks.
A customer onboarding specialist is the one who ensures that the customer has a successful experience with the product or service from the very beginning. Set the following key responsibilities for the customer onboarding team: help customers complete a successful implementation of your product and. Ready to dive in?
In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.
We also look at different types of Aha moments and their examples in SaaS products. More importantly, we show you how to find the Aha moment for your product and design onboarding experiences that lead to it seamlessly. TL;DR The Aha moment is a moment of sudden awareness or realization of the product or feature value.
Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.
I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Embed a Help Center into your product.
And that can leave product managers feeling a little bit like visitors to this town in Ireland. User retention tools – Analytics. All successful product managers are concerned about retention. Software is incredibly competitive and developers cope with that by zeroing in on very tight niches. Why retention matters.
Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics.
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